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Tips, advice, guides, opinions and updates from award winning digital agency Impression.

AI & Automation in Modern Marketing [Video series]
7 min read

AI & Automation in Modern Marketing [Video series]

What the AI Evolution Means for Marketers with Claire Elsworth & Nick Handley In this video, join marketing experts Claire Elsworth and Nick Handley as they demystify the AI evolution and explain what it means for modern marketers… Claire and Nick challenge the idea that AI is a threat, instead revealing how it’s a powerful […]

by Team Impression

Impression’s Impact in 2024
8 min read

Impression’s Impact in 2024

by Zoë Ogden

The AIDA Model in Marketing: Uses & Examples
12 min read

The AIDA Model in Marketing: Uses & Examples

by Katie Barnard + Jonathan Theuring

Impression’s Modern Measurement Series
3 min read

Impression’s Modern Measurement Series

by Team Impression

5 min read

Beyond Tomorrow: Navigating an AI-First Future [Video]

by Aaron Dicks + Mike Wickham

5 min read

The Automation Advantage: Streamlining the Doing to Do More Thinking [Video]

by Liam Wade + Mike Wickham

4 min read

How online platforms are adapting and implementing AI [Video]

by Nick Handley + Aaron Dicks

5 min read

AI Supported Optimisation & Experimentation [Video]

by Claire Elsworth + Liam Wade

5 min read

Search in the AI Era: Optimising for Google AI Overviews & LLMs [Video]

by Charlie Norledge + Lauren

4 min read

Balancing AI-Driven Optimisation with Human Creative Control [Video]

by Claire Elsworth + Immy Sheppardson

5 min read

What the AI Evolution Means for Marketers [Video]

by Claire Elsworth + Nick Handley

6 min read

July 2025 Google algorithm and search industry updates

by Claire Le

11 min read

What’s new in Paid Media: July 2025 industry updates

by Olivia Rowse

3 min read

Google Search launches AI Mode in the UK: What marketers need to know

by Ben Garry

6 min read

Performance Marketing is getting smarter: The blurring lines between paid & organic advertising

by Charlie Norledge + Mike Wickham

5 min read

“Adstock” and the Long and Short of Advertising

by Nicholas Fruin

8 min read

Which ecommerce platform is best for SEO?

by Scott Lynam

19 min read

A Strategic Guide to Brand Measurement

by Isabella + Ben Garry + Abbie Hare + Harriet Howarth + Lauren

5 min read

June 2025 Google Algorithm and Search Industry Updates

by Milly Green

7 min read

AI in Display & Video Advertising – Where does the value lie?

by Jacob Shaw

21 min read

What’s New in Paid Media: June 2025 Industry Updates

by Amandeep Padda

7 min read

Meta × GA4 Integration: A Marketer’s Guide

by Amandeep Padda

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