INTRODUCING ALEXIS

Alexis not only provides conversational access to all connected data, generative AI production, and live competitor intelligence, but also gives brands access to LLM visibility tracking and modern media planning tools.

The Alexis platform outpaces traditional performance marketing agencies in both speed and scope. By driving faster execution and smarter decisions, it gives your team the time and confidence to focus on high-impact strategy.

Built to accelerate your brand’s operational pace, Alexis expands your marketing output within your existing budget, delivering unrivalled platform intelligence, transparency, and infinite marketing potential. 

App #1 | INTELLIGENCE 

Your marketing strategy, answered instantly.

Stop waiting for static reports. Intelligence acts as a senior strategist, available 24/7, providing instant, data-backed answers by bridging your entire tech stack with 15+ years of Impression’s codified expertise. Turning your data into a goldmine, 24hours a day. 

The problem it solves 

Relying on weekly or monthly reporting cycles means acting on outdated information. By the time a traditional report reaches your inbox, the budget has already been spent, and the window to capitalise on that insight – or fix a performance dip – has passed.

How it works

Intelligence gives you a direct, conversational line to your data. But it’s not just any old generic chatbot – we’ve connected frontier AI with direct tool access, trained it on 15+ years of Impression’s strategic agency frameworks, and hooked it live into your business data too.

You ask questions in plain English – and get fast, accurate answers backed by data.

What can I do with Intelligence? 

1. Talk to your data like a person
   Skip the spreadsheet hunting. Save time. Ask “Why did our Shopping costs jump this week?” or “Which creative is actually driving sales?” and get an instant, clear breakdown.
2. Keep an eye on competitor activity
   Live scraping tracks when rivals change their bids, tweak their pricing on Shopping, or target your search terms – so you’re never caught off guard.
3. Deploy agents to run performance checks
   Deploy agents to run diagnostic audits on your keywords, bid strategies, ad fatigue and more!
4. Plug into our entire data ecosystem
   It links up to 60+ Connectors – Google, Meta, TikTok, Shopify, GA4 – so your data stops living in silos.
5. Access the power of the Alexis platform via conversation

Want to go a level deeper? Upgrade to Intelligence+

If you want to go beyond standard marketing metrics, we can plug in your first party data [warehouse] – think internal business intelligence; internal data feeds, product margins, knowledge bases, stock levels, support tickets and pricing logic etc.

That way, go beyond surface-level metrics like ROAS; you get real answers on what’s actually driving profit.

 

App #2 | AGENT OS

Multiply your growth with expert-supervised automation

Scale your marketing output without adding headcount or overhead. Agent OS deploys supervised AI agents to handle high-volume operational execution at machine speed, ensuring your campaigns are always performing at their peak, guided by senior human oversight.

The problem it solves

Growth is often stalled by operational complexity. When your team is buried in repetitive campaign builds, creative rollouts, and constant QA checks, you lose critical commercial opportunities while competitors gain market share. You need the capacity to move faster without sacrificing the quality or brand integrity of your work. And because we’re deploying these at scale, you can access/we can offer more coverage across your digital marketing surfaces, too.

How it works

AGENT OS deploys supervised AI agents directly across your ad accounts. Trained on 15+ years of Impression’s strategic agency frameworks, these agents have live access to 60+ platform connectors. They operate on continuous, scheduled loops, performing tasks alongside our senior specialists – combining the efficiency of automation with the strategic quality of human supervision.

What you can do with AGENT OS

1. Launch campaigns at speed
   Build ad groups, refresh creative variations, and expand into new segments in minutes, not weeks.
2. Protect your brand and budget 24/7
   Continuous brand guardrails monitor health, ad copy, and tracking links, catching and fixing errors before a single pound is wasted.
3. Focus on impact, not execution
   By automating routine operational maintenance, your dedicated Impression team spends 100% of their time focused on the high-level strategy that outpaces your competitors.
4. Combine Gen AI with human control
   Every Impression agent is trained with the technical knowledge and best practices – as if you were working with one of our most senior specialists. But they’re always supervised by the Impression team to ensure we’re getting you closer to your business goals. 

 

APP #3 | Monitor

Complete account coverage 24/7

Performance doesn’t sleep, and your account shouldn’t either. By warehousing your performance data, Monitor provides complete visibility and oversight. It turns your account management from reactive to proactive, surfacing high-potential opportunities and neutralising risks so you can focus on the big-picture growth that matters most.

The problem it solves

Performance issues – like a broken tracking tag, a sudden spike in CPA, or a runaway budget – don’t wait for office hours. Relying on manual check-ins creates a blind spot where silent failures can erode your performance in hours. You need an approach that is always watching so you can spend your time on strategy, not damage control.

How it works

Monitor operates as the surveillance layer within AgentOS, sitting directly on top of our data warehouse which is also our single source of truth for reporting, dashboarding and more. By continuously querying this data, it establishes sophisticated performance baselines and runs autonomous account health checks around the clock. It instantly highlights anomalies or growth opportunities, triggering automated alerts the moment performance deviates from your strategic goals.

What you can do with Monitor

1. Focus on what matters
   With Monitor providing constant security and coverage, your team is freed from anxiety and manual oversight to focus on the strategic initiatives that drive larger scale.
2. Move with confidence and security
   Know that your account is always being analysed against historical baselines, allowing you to innovate and scale with the confidence that any deviations are caught and managed instantly.
3. Capitalise on hidden growth
   Monitor transforms your data into an intelligence engine, flagging unexpected performance spikes and emerging trends in real time so we can act on high-potential opportunities before the competition does.

 

APP #4 | PLAN

Turn complex data into your most profitable roadmap

Attribution has never captured the full story, but now, it’s finally accessible. Plan combines rigorous real-world incrementality testing with the power of advanced, cloud-based media mix modelling to reveal the deduplicated ROI of every channel. We bridge the gap between insights and action, allowing you to break through performance plateaus and plan your investment mix with absolute confidence.

The problem it solves

The performance marketing doom loop. When you over-invest in channels that look good in-platform but have already hit their ceiling, while under-investing in those which are harder to track but actually move the needle. Without a holistic view, you’re forced to guess where your budget will have the biggest impact, preventing you from scaling effectively.

How it works

Plan makes advanced media planning actionable. We use Alexis to design and analyse rigorous incrementality tests, which then feed directly into our cloud-based Marketing Mix Models (powered by Google’s Meridian) to ensure absolute accuracy. This creates a self-reinforcing loop where real-world test data validates your models, and your models guide your future testing strategy. You can then interrogate these results and explore different budget scenarios [that deliver more incremental revenue] through simple, conversational chat.

What you can do with Plan: 

1. Invest with certainty
   Look past flawed attribution to see the true, deduplicated contribution of every channel, ensuring your budget is always allocated to the highest-growth opportunities.
2. Break through performance plateaus
   Identify the difference between harvesting existing demand and creating new demand, allowing you to pivot investment into initiatives that drive sustainable, long-term growth.
3. Test, model, and plan in seconds
   Use our planner, or the AI chatbot within Alexis to instantly model different budget scenarios and see the projected impact on your growth, turning complex data into a clear, actionable media plan before you commit your budget.