Impression’s dynamic ad surfacer enables us to test design attributes related to product feed creatives to prove or disprove testing hypotheses relating to clickthrough rate and ROI.
Optimising product feed images on multiple platforms is difficult and repetitive, and not all image customisations are possible across each one. Additionally, resetting frames or stickers can trigger learning phases to restart which means it takes longer for your ad’s performance to stabilise.
To overcome these challenges, we have created our own scalable solution, that we are utilising across our clients’ accounts, which gives us the ability to test multiple creative variants based on our own business logic. Compared to similar tools, our approach is a lower cost and a centralised option, ours is more dynamic and we are able to complete tests once centrally, rather than in individual platforms, for each of your products/ads, but without the enterprise platform overhead.
