Media planning maximises the return on investment from digital and paid media activity. Creating a media plan can be a dynamic process involving many variables. An effective plan requires a detailed analysis of industry and market data, including competitor activity.
Our dedicated strategy and solutions team has access to third party research data, industry insights and analytics specialists who can interrogate first party data, to ensure that budget laydowns are deliverable and pin down the following:
- Where your audience is addressable online
- What frequency ads should run per channel throughout the campaign
- How can you make the most of your media spend
A media plan is the actionable element of an overall digital strategy spanning both organic, earned and paid media. We take the time to understand you and your business, identify opportunities within the media mix and analyse first & third-party data to determine the most effective channels and timeline. Ensuring that your campaign’s message reaches your target audience at the right time and place.