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Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!

Find out more about our PPC services, or browse our latest tips, advice and opinions below.

12 min read

The AIDA Model in Marketing: Uses & Examples

The AIDA model can be applied to help businesses really understand their customer journey, whether that be online or offline. Learn more about what this means for marketing communications here.


31 min read

Bing vs Google: Search Engine Comparison 2025

9 min read

Planning for the peak selling season

24 min read

SEO & PPC: The differences & how they work together

3 min read

Drive online traffic into offline stores with Google Ads

6 min read

Improving paid search performance with micro-conversions

11 min read

What’s new in Paid Media: February 2024 industry updates

6 min read

What’s new in PPC: January 2024 industry updates

5 min read

What’s new in PPC: December 2023 industry updates

8 min read

What’s new in PPC: October 2023 industry updates

1 min read

Impression shortlisted for 8 UK Search Awards