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2023 has been a testing year for most businesses. Throughout the year, consumer spending and overall retail sales have dropped. This makes events like Black Friday all the more critical for businesses to make the most of this period to boost sales in Q4. Therefore, businesses like yours need to be on its A-game when […]

The AIDA model can be applied to help businesses really understand their customer journey, whether that be online or offline. Learn more about what this means for marketing communications here.

In the Bing vs Google debate, many would automatically assume Google takes the crown from both users and digital marketers when it comes to preference and overall user experience. Whilst Google continues to dominate the global market in 2022 with an 83.84% market share, challenger search engines like Microsoft’s Bing have pushed to eat up […]

The GDPR (General Data Protection Regulation) made it the website owners’ responsibility to manage how they collect and process users’ data. This, taking into account the fact that an IP address is personally identifiable information, led to the wide adoption of consent management platforms on websites.  The DMA (Digital Markets Act), launched in the European […]

2023 has been a testing year for most businesses. Throughout the year, consumer spending and overall retail sales have dropped. This makes events like Black Friday all the more critical for businesses to make the most of this period to boost sales in Q4. Therefore, businesses like yours need to be on its A-game when […]