Google Shopping Management Agency

Working with a Google Shopping management agency helps to improve the online visibility of your product selection and drive profitable sales.

By harnessing the Shopping network, you can present highly visual ads to in-market audiences who are actively searching for items like yours, ensuring that you’re consistently present at the point of need. Google Shopping ads effectively complement your wider search marketing efforts, sitting above PPC organic listings, whilst opening up access to other advertising surfaces such as Google’s Shopping tab, YouTube, the Google Display Network, and Gmail.

As part of our Google Shopping management services, we help to set the strategy for optimising your product listings and maximising your return on investment. This entails continual refinement of your feed to ensure that your ads are shown in the right place, at the right time. Imagery also plays a vital role in driving clicks and purchases – Impression is well-positioned to help you achieve these goals through compelling creative.

Google Shopping advertising has come a long way since its inception, seeing significant market penetration over the last five years.

It is a powerful channel within search that can be optimised and scaled by a number of techniques, including query sculpting, contextual feed optimisation, profit-focussed bidding, Comparison Shopping Service (CSS) selection and more. Since Spring 2020, the freemium model has since returned to Google, too, meaning free organic clicks are available for products uploaded to the Merchant Center.

At Impression, we pride ourselves on our unique approach to shopping campaign optimisation. Our team is commercially astute, and we always look to maximise total overall returns within challenging target ROAS/ROI targets. We overlay business data, such as promotional ranges, product margin and stock levels into our strategies where possible, to maximise profitable returns.

We’re a high-performing Google Premier Partner agency, trusted by many businesses with their shopping advertising, targeting markets across the world. In 2023, the team won Best Large PPC Agency in the UK Search Awards.