Programmatic advertising uses technology to automate the buying of advertising space, instead of traditional methods of digital advertising which often involve a manual set-up process. Using data and algorithms, Programmatic media buying serves ads to the right user, at the right place, at the right time.
Through programmatic media buying, your brand can reach known and new audiences in new moments. This is achieved through ad placements across channels such as YouTube, display, video, audio, connected TV (CTV), programmatic digital out-of-home (DOOH) and more. The scalability and extensive reach of these ad types allow you to accelerate your brand’s awareness as you become visible to more audiences in different places.
To re-engage audiences who have shown an interest in your product or service, remarketing efforts complement your brand-led activity, encouraging warm prospects to revisit your website and convert. Using programmatic’s granular audience targeting, you can re-attract your most valuable potential customers, tailoring your strategy to target the opportunities that will deliver the most impactful results.
As a leading programmatic agency, we’re experts in every stage of the process, from generating initial brand awareness through to securing conversions on behalf of your business.