Creative is the single most important campaign attribute whether it’s video, audio or visual. As we adapt to changes in targeting capabilities, it’ll be a constant and defining factor in your campaign’s success or failure.
According to Ipsos, 75% of an ad’s impact is determined by creative quality. That’s why Impression continually invests in its creative capabilities to deliver exceptional experiences, purposefully created for multi-channel coverage.
Winning creative goes beyond artwork and audio. To deliver results, our programmatic advertising consultants develop a deep understanding of your proposition, target audience and long-term objectives. We work with you to define and deliver a programmatic strategy that combines tailored creative messaging with granular audience insights. What sets us apart from other programmatic display advertising agencies is using precise data triggers to reach your target audience where and when it matters. For further information on how our programmatic marketing services can drive your business success.