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Programmatic Advertising Agency

Achieve growth with a creative-first programmatic agency partner

When was the last time an advert actually caught your attention? Most digital advertising gets lost in the noise. It’s either irrelevant, unmemorable or intrusive. Our programmatic advertising offering translates your brand’s proposition and your audience’s needs into eye-catching ads that grab attention and stay memorable. By partnering with a programmatic advertising agency like Impression, you’ll unlock access to the industry’s leading minds when it comes to automating online ads.

How our programmatic advertising services help your business

Creative is the single most important campaign attribute whether it’s video, audio or visual. As we adapt to changes in targeting capabilities, it’ll be a constant and defining factor in your campaign’s success or failure.

According to Ipsos, 75% of an ad’s impact is determined by creative quality. That’s why Impression continually invests in its creative capabilities to deliver exceptional experiences, purposefully created for multi-channel coverage.

Winning creative goes beyond artwork and audio. To deliver results, our programmatic advertising consultants develop a deep understanding of your proposition, target audience and long-term objectives. We work with you to define and deliver a programmatic strategy that combines tailored creative messaging with granular audience insights. What sets us apart from other programmatic display advertising agencies is using precise data triggers to reach your target audience where and when it matters. For further information on how our programmatic marketing services can drive your business success.

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Programmatic advertising services we offer

Our programmatic advertising services are designed to optimise your digital marketing campaigns and drive impactful results across various platforms. We offer comprehensive solutions tailored to meet your specific needs and business goals. Our programmatic services include:

Programmatic Strategy Development

We craft bespoke programmatic strategies that align with your brand’s objectives and target audience. Our team integrates high-quality creative with precise data insights to maximise your campaign’s reach and effectiveness.

Creative Optimisation

Creative quality is crucial for campaign success. We produce engaging and effective ads across video, audio, and visual formats, ensuring your creative assets are optimised for multi-channel coverage and resonate with your audience.

Data-Led Audience Targeting

Utilising advanced data techniques, we target your ideal audience across various programmatic advertising platforms, including display, video, connected TV, audio, and Digital Out-Of-Home (DOOH). Our precise data triggers ensure your ads reach the right people at the right time.

Campaign Management and Optimisation

Our team handles all aspects of campaign management, from initial setup to ongoing optimisation. We continually refine your campaigns to enhance performance, achieve your marketing goals, and ensure your budget is used efficiently.

Measurement and Reporting

We provide detailed measurement and reporting to track your campaign’s performance. Our reports offer valuable insights into what’s working, where improvements can be made, and how your ads are contributing to your business goals.

Brand Safety

Protect your brand’s reputation with our robust brand safety measures. We ensure that your ads appear in appropriate contexts and avoid placements that could negatively impact your brand.

Ad Operations & Technical Integrations

We manage all aspects of ad operations and technical integrations, to ensure seamless execution and compatibility with your existing systems. Our technical expertise helps streamline your campaigns and enhance overall efficiency.

Audience and Marketing Insights

Our audience and market insights provide a deep understanding of your target demographics and market trends. This knowledge informs our strategies and helps you stay ahead of the competition.

Consulting and Programmatic In-Housing

We offer expert consulting to guide your programmatic efforts and programmatic in-housing options for increased control and efficiency. Our team is dedicated to delivering solutions that drive tangible results.

Get in touch with us today to learn more about how our programmatic advertising services can elevate your digital strategy and achieve your business objectives.

Our approach to programmatic display advertising

As a specialist programmatic display agency, we can reach your audience at scale with a powerful technology stack to reach your audience at scale across various platforms, including display, video, and audio. Our expertise covers multiple advertising networks and diverse ad formats, ensuring effective engagement with your target audience. To safeguard your brand, we apply stringent brand safety measures to prevent your ads from being shown in places where you don’t want them to be seen.

You will have access to the complete range of Impression’s expertise from strategy, planning and measurement to creative and programmatic execution. We analyse first and third-party data to understand your audience and craft targeted messaging for different customer personas. We select the most effective technology and data-driven algorithms to optimise campaigns in real time. Our customised reporting dashboards provide 24/7 access to performance metrics, keeping you informed about your budget, campaign results, and overall impact on your business goals.

We use a holistic approach, aligning your cross-channel strategy with broader marketing goals., For transparency, you’ll have access to the demand side platform (DSP) and additional reporting will be available to give insights on performance. We ensure clear visibility into technology fees without additional margins.

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Fill out the form, give us a call or drop us an email. We look forward to hearing from you.