Programmatic advertising offers the scale, flexibility and creativity needed to engage your audience at all stages of their journey. Combining granular, highly targeted audience and contextual data segmentation with high-impact placements and an eye-catching creative experience, we can deliver success against objectives from branding all the way through to conversion.
With so many Programmatic platforms and partners to choose from, our stance as a tech agnostic team allows us to activate the best solution for your unique objectives, and the flexibility to continuously test and learn. From homepage takeovers on the New York Times to weather-activated digital out-of-home billboards, Impression is the Programmatic partner to deliver success for your brand.
1
Reach your audience in the right place
Your audiences don’t only interact with one type of media; there are multiple touchpoints that your brand can leverage to make meaningful connections with your customers.
- DOOH: Reach your audience with contextually relevant messaging as they go about their daily lives
- CTV: Deliver sound-on, measurable brand impact on the largest screen in the home
- Display: Drive strong performance supporting objectives from branding through to conversion
- Publisher: Drive brand trust by aligning with premium inventory
- YouTube: Engaging video content on the world’s largest video streaming platform
- Audio: Reach your audience in a new moment with music and podcast advertising
As a leading programmatic display advertising agency, we build strategies to reach your audience in the most effective environments.
2
Reach your audience with the right message
Creative is the single most important campaign attribute whether it’s video, audio or display. As we adapt to changes in targeting capabilities, it’ll be a constant and defining factor in your campaign’s success or failure. Research shows that nearly 50% of campaign effectiveness is determined by creative quality. That’s why Impression continually invests in its in-house creative marketing service capabilities to deliver exceptional experiences, purposefully created for multi-channel coverage.
Winning creative goes beyond artwork and audio. To deliver results, your programmatic partner has to develop a deep understanding of your proposition, target audience and long-term objectives. We work with you to define and deliver a programmatic display advertising strategy that combines tailored creative messaging with granular audience insights. What sets us apart from other programmatic display agencies is our use of highly specific data triggers to reach your target audience where and when it matters.
3
Reach your audience at the right time
Data underpins everything we do. From reaching new audiences at the start of their journey to guiding them through consideration, research, purchase and nurturing loyalty, we create bespoke strategies to speak to your customers in the most valuable way.
