Behavioural science services we offer
We work across a wealth of different types of businesses to help furnish their teams with the latest thinking.
We work with businesses like yours to help them understand key goals and the types of behaviours required for success. By hosting workshops and stakeholder interviews, we can map out what is required for project success.
Behavioural
Behavioural research aims to map the landscape in which certain audience behaviours take place. By building an understanding of the target audience, their motivations, friction points and mental models, we can better understand and identify opportunities to influence behaviour.
As part of our behavioural science consulting, we devise the strategy and framework that will be used and tested in order to influence behaviour. Our team will draw up the schedule for the interventions and planning assets that may need to be created. This, in turn, plays into our wider digital marketing strategy offering.
The intervention usually takes the form of a series of experiments or trials to investigate different opportunities to change behaviour; these can be everything from optimising copy, to gifting customers with incentives with their first purchase, for example. After extensive testing, winning interventions are rolled out to a full audience.
Throughout the process, measurement is applied to understand the state of play before and after the inventions to make sure that there is a tangible change in behaviour and a return on investment.