SEO Agency

Search engine optimisation (SEO) is an area of digital marketing that focuses on bringing more high-quality traffic onto a website from search engines by achieving higher rankings or organic visibility. Techniques within SEO can be classified as either on-page (activity on the website itself) or off-page (activity relating to other sites that link towards your site).

An effective SEO strategy enables your website to rank higher for relevant keywords on search engines, bringing in prospects who are already searching for the goods or services you offer. When managed effectively, SEO is also a highly cost-effective method of inbound marketing that complements your other channels and reduces overall marketing costs.

SEO takes time and expertise (both of which you get from a leading agency in abundance). If you’re looking to achieve long-term success in terms of organic traffic and conversions while reducing the need for paid advertising spend, then hiring a dedicated SEO agency is a great idea.

With an agency like Impression, you get access to a team of SEO specialists with years of experience crafting successful SEO strategies and campaigns. Whatever your organisation’s existing online presence, we are well positioned to support you in achieving digital growth – and will have delivered results for similar businesses in the past.

The speed of results depends on how quickly and completely our recommendations can be implemented, as well as what it is that you’re trying to achieve. While a handful of focused ranking positions could be improved in a few weeks, it may take longer to influence traffic or conversions across the whole site.

One of the first things that we do with our clients is establish your objectives, KPIs and realistic timeframes. When we understand your business and what it is you want to achieve, we will be able to give more accurate estimates of how long it might take to reach those levels. This process is a conversation, taking into account your ideal timeline as well as our knowledge of how long different changes take.

The time it takes to see results can be shortened by good collaboration between our team and yours. The quicker our recommendations can be implemented in their entirety, the more likely our work is to yield timely results.

The cost of SEO service depends greatly on a number of different factors including the SEO plan and strategy proposed and the service provider you choose.

At Impression, we will work with you to find a cost that suits your needs and requirements and that will allow you to see the results you desire. Get in touch to discuss how we can help you.

Impression is a specialist digital marketing agency operating across a number of organic and paid disciplines, including technical SEO, on-site content, link building, digital PR, paid search & shopping ads, paid social ads, display & video ads, digital strategy and data insights.

Your SEO team will contain the best balance of strategists and specialists for your needs, but you will also have access to specialists across our paid media, digital PR and media solutions teams should their knowledge be applicable to your objectives. Our clients get the best of both worlds, between true full service and a true boutique specialist SEO agency.

Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally, and sharing knowledge with the digital marketing community externally. The team is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs.

We recruit according to our values, one of which is to put the client first. We have recruited and nurtured a passionate team and in working with us you’ll have our award-winning specialists at your disposal.

Impression can use either historic traffic data or ranking position-based forecasting to provide estimates and targets for future traffic levels. We use these forecasts to establish what could be achieved over time and to inform ambitious but realistic targets.

We typically recommend re-forecasting every 3-6 months to ensure that our predictions can account for the latest available data. Forecasting more regularly than this can detract from impactful SEO work on the site while leaving it much longer can lead to us working together towards unrealistic targets.

We build bespoke Google Data Studio reports for all clients, which can track monthly, weekly and real-time KPIs across all of our SEO services.

Working with our Analytics team, we can ensure we’re showcasing success in the way that matters to you and your stakeholders. If you have the potential for a CRM integration, we can report on actual sales conversion data, too.

The single most important piece of information that we can receive from you is your objectives. A clear idea of what success looks like to you will inform all of our activities and KPIs going forward.

Beyond this basic information, our most successful partnerships are built upon regular communication and feedback. If you let us know where your priorities lie at any given time, we can ensure that our work lines up with them. Similarly, regular feedback helps us to learn the complexities of your business and ensures that work delivered over a long-term partnership is able to be implemented fully by your business.

A combination of our team’s specialist knowledge, industry-leading toolset and network of native speakers from around the world enables us to deliver international SEO to the same high standard as our UK work.

Like UK SEO, international SEO incorporates aspects of technical SEO, content strategy and off-site promotion. We welcome any discussions of your international requirements so that we can recommend the most impactful activities, delivered either by our UK team or in partnership with native speakers in your target markets.

We are happy to work alongside any internal team, including large in-house marketing departments. At the beginning of our time with you, we will hold onboarding and immersion sessions that will give us the chance to meet your team. Learning roles and responsibilities at an early stage helps us understand who we need to speak to about different tasks, which streamlines communication with larger teams.

When working with larger teams, we will also use regular meetings as opportunities to keep the right people up to date with different areas of work. These may be split into different sessions throughout the month to allow us to communicate with specific members of your team, or rolled into a single update meeting that keeps everyone on the same page.