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To end what has been a very exciting awards year for Impression, we’re proud to announce that Impression won 3 awards at the UK Search Awards 2023 in London. The UK Search Awards recognises excellence throughout the entirety of the search industry, including SEO, PPC, Content Marketing and much more. These awards are one of […]

The AIDA model can be applied to help businesses really understand their customer journey, whether that be online or offline. Learn more about what this means for marketing communications here.

In the Bing vs Google debate, many would automatically assume Google takes the crown from both users and digital marketers when it comes to preference and overall user experience. Whilst Google continues to dominate the global market in 2022 with an 83.84% market share, challenger search engines like Microsoft’s Bing have pushed to eat up […]

Digital transformation has been a buzzword in the business world for some time now and with very good reason. Digital transformation refers to the process of integrating digital technology into all areas of a business, fundamentally changing (and improving) how it operates and delivers value to customers. Here, we’ll explore how digital maturity impacts marketing […]

To end what has been a very exciting awards year for Impression, we’re proud to announce that Impression won 3 awards at the UK Search Awards 2023 in London. The UK Search Awards recognises excellence throughout the entirety of the search industry, including SEO, PPC, Content Marketing and much more. These awards are one of […]