Ecommerce marketing services
Ecommerce marketing services to unlock your business’ growth potential. Working in collaboration with you and your business, we’ll help you to achieve profitable and sustainable long-term success.
At Impression, our ecommerce experts combine in-house experience, campaign intelligence and cutting-edge technology to develop multi-channel strategies that transform your business from a market player to a market leader and keep you there.
With more and more transactions taking place online every day, audiences are increasingly reliant on long-tail queries through search engines such as Google and Bing to take them directly to the product they want to buy. Ecommerce SEO is all about making sure your products appear high on that list.
Social media is no longer just about increasing awareness and engagement. Savvy marketers recognise the revenue potential of social channels, utilising different platforms to engage the right audience at the right time in their journey. Introduce your product to a new audience or re-engage an existing customer with a full-funnel paid social strategy.
Conversion rate optimisation (CRO) is about driving more value from your existing web traffic. Nowhere is that more important than on an ecommerce website, where an increase in the number of transactions per user and spend per user directly impacts your bottom line. We use industry leading platform VWO to improve your website’s conversion rate based on testing hypotheses.
Google Shopping is one of the most powerful tools available to ecommerce businesses. By feeding your products directly into Google Shopping, you can display your product information and pricing on the SERPs to increase engagement and conversion rates by attracting people who are ready to buy.
Savvy marketers understand that attracting customers to a store is as much about creating brand awareness as it is about building high-quality backlinks to your pages. Digital PR and ecommerce can go hand in hand due to both being focused on measurability and creativity in how you advertise your brand and products. Digital PR provides you the opportunity to build your brand and nurture brand loyalty with our expert team.
An overarching digital strategy brings all of your marketing channels together to ensure they are working towards one common goal. Through first and third-party data-led insights and research, our approach allows us to provide you with the best recommendations and guidance to drive the right results for your ecommerce store.
