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Here at Impression, ongoing research and training is a huge part of how we keep our Media Solutions team up-to-date with the latest happenings in the world of web & app analytics, martech, data science and media effectiveness. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too. Find out more about our Analytics Agency services, or browse our latest tips, advice and opinions below.

3 min read

Impression’s Modern Measurement Series

There’s a huge buzz around media measurement and marketing effectiveness in the industry right now, and for good reason. The phase-out of the third-party cookie presents advertisers with attribution challenges that not only make it more difficult to make strategic decisions but also to achieve stakeholder buy-in for marketing investment.  To help you improve your knowledge […]

7 min read

Google Meridian: What you need to know

5 min read

What is synthetic data? A definition for digital marketers