Blog

Accurately measuring the effectiveness of a media channel or campaign is a common challenge in digital marketing. We’re always seeking ways to accurately measure impact and assign credit to media channels to ensure we understand what performs best and the impact our channels have. The challenges of measuring media effectiveness  One of the most frequently […]

Google Consent Mode is a feature developed by Google that enables website owners to better manage user consent for cookies and tracking technologies whilst still collecting data. It is a response to the growing concern over online privacy, the need to comply with regulations but also the concern for all marketers that the lack of […]

In the dynamic world of digital marketing, you are always striving to allocate your resources in such a way that maximises the impact of your media channels. Media Mix Modelling is a powerful tool that allows you to estimate the contributions of various media channels on KPIs. However, the effectiveness of Media Mix Modelling relies […]

In the dynamic landscape of digital marketing, the ability to integrate analytical insights with operational systems is becoming increasingly crucial. One key technology that is facilitating this integration is reverse ETL, a process that involves moving data from a data warehouse or analytics platform to other systems. Reverse ETL can be a game-changer for digital […]

Accurately measuring the effectiveness of a media channel or campaign is a common challenge in digital marketing. We’re always seeking ways to accurately measure impact and assign credit to media channels to ensure we understand what performs best and the impact our channels have. The challenges of measuring media effectiveness  One of the most frequently […]