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Programmatic

3 min read

Talk TV to me: Pros and cons of Linear vs Connected TV advertising

Digital advertising tactics are evolving. Many traditionally ‘offline’ strategies are being connected to the internet, becoming highly targeted, measurable and impactful. TV advertising is no longer limited to live broadcast commercial breaks; with video streaming there is ample opportunity for advertisers to integrate data and reach audiences in increasingly poignant moments. What is Linear TV […]