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SEO

Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.

Find out more about our SEO services, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our SEO case studies too?

Guide to Search Generative Experience (AI Overviews) in 2026
6 min read

Guide to Search Generative Experience (AI Overviews) in 2026

Search Generative Experience (SGE) was first announced in 2023, and then officially rolled out as AI Overviews (AIO) on 14th May 2024. It uses advanced machine learning techniques to generate organic search results and recommendations that are tailored to the specific needs and preferences of individual users. Traditional search engines use keyword, site speed and […]

by Jonathan Theuring

AI & Automation in Modern Marketing [Video series]
7 min read

AI & Automation in Modern Marketing [Video series]

by Team Impression

The AIDA Model in Marketing: Uses & Examples
12 min read

The AIDA Model in Marketing: Uses & Examples

by Katie Barnard + Jonathan Theuring

What is a Headless CMS?
8 min read

What is a Headless CMS?

by Scott Lynam

28 min read

Schema markup: The definitive guide

by Jonathan Theuring

10 min read

International SEO Strategy: Beyond Best Practice

by Charlie Norledge

43 min read

Google’s E-E-A-T: The Complete 2026 Guide

by Charlie Norledge

31 min read

Bing vs Google: Search Engine Comparison 2026

by Jonathan Theuring + Katie Barnard

7 min read

How to use ChatGPT for SEO

by Scott Lynam

5 min read

May Google Algorithm and Search industry updates

by Scott Lynam

5 min read

April Google algorithm and search industry updates

by Rhianna Greensmith

14 min read

SEO Reporting Insights for 2026

by Rhianne Moriarty + Krista Timčuka + Charlie Cheyette

15 min read

Platforms for seamless SEO and Digital PR collaboration

by Rhianne Moriarty

9 min read

March 2026 Google algorithm and search industry updates

by Jonathan Theuring

8 min read

Beyond the click: Can you use MMM to prove the value of LLMs?

by Alex Howat + Petar Jovetic

12 min read

The CMO’s Guide to AI Metrics: What KPIs actually matter?

by Louisa Holman

7 min read

How SEO strategies can leverage ChatGPT in 2026

by Charlie Norledge + Team Impression

6 min read

February Google Algorithm and search industry updates

by Rhianna Greensmith + Milly Green

17 min read

Guide to Bing Webmaster Tools for 2026

by Jonathan Theuring

6 min read

January 2026 Google algorithm and search industry updates

by Rhianna Greensmith

4 min read

December 2025 Google algorithm and search industry updates

by Milly Green

6 min read

November 2025 Google Algorithm and Search Industry Updates

by Jonathan Theuring

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