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SEO

Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.

Find out more about our SEO services, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our SEO case studies too?

Guide to Search Generative Experience (AI Overviews) in 2026
6 min read

Guide to Search Generative Experience (AI Overviews) in 2026

Search Generative Experience (SGE) was first announced in 2023, and then officially rolled out as AI Overviews (AIO) on 14th May 2024. It uses advanced machine learning techniques to generate organic search results and recommendations that are tailored to the specific needs and preferences of individual users. Traditional search engines use keyword, site speed and […]

by Jonathan Theuring

AI & Automation in Modern Marketing [Video series]
7 min read

AI & Automation in Modern Marketing [Video series]

by Team Impression

The AIDA Model in Marketing: Uses & Examples
12 min read

The AIDA Model in Marketing: Uses & Examples

by Katie Barnard + Jonathan Theuring

March 2026 Google algorithm and search industry updates
9 min read

March 2026 Google algorithm and search industry updates

by Claire Le

8 min read

Beyond the click: Can you use MMM to prove the value of LLMs?

by Alex Howat + Petar Jovetic

12 min read

The CMO’s Guide to AI Metrics: What KPIs actually matter?

by Louisa Holman

7 min read

How SEO strategies can leverage ChatGPT in 2026

by Charlie Norledge + Team Impression

6 min read

February Google Algorithm and search industry updates

by Rhianna Greensmith + Milly Green

17 min read

Guide to Bing Webmaster Tools for 2026

by Jonathan Theuring

6 min read

January 2026 Google algorithm and search industry updates

by Rhianna Greensmith + Claire Le

5 min read

Diminishing returns & Saturation curves: Is your ad spend working for you or against you?

by Nicholas Fruin

31 min read

Bing vs Google: Search Engine Comparison 2026

by Jonathan Theuring + Katie Barnard

4 min read

December 2025 Google algorithm and search industry updates

by Milly Green

6 min read

November 2025 Google Algorithm and Search Industry Updates

by Claire Le

5 min read

October 2025 Google algorithm and search industry updates

by Milly Green

24 min read

The Complete Fintech SEO Guide

by Eloise Andrews

6 min read

The Opal Paradox: Is Google Making SEO worse?

by Louisa Holman

19 min read

Shopify SEO: The definitive guide to ranking your ecommerce website

by Scott Lynam + Louisa Holman

18 min read

How to optimise for Generative AI search

by Rhianne Moriarty

1 min read

Impression shortlisted four times in The Drum Awards

by Matthew Ahern

7 min read

September 2025 Google algorithm and search industry updates

by Claire Le

16 min read

SaaS Content Marketing: Strategies for B2B Businesses

by Team Impression + Louisa Holman

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