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Reach your goals through creative, highly-targeted advertising campaigns

Paid social is an intensely competitive, yet essential, space to be in. Through social media advertising, your business can achieve meaningful growth by reaching prospective and existing customers on the right platform at the right stage in their journey.

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How paid social advertising services help your business

Social media provides a fantastic opportunity for your business to reach targeted audiences online. Through the amount of data each platform holds about its users, social networks facilitate granular target capabilities via specific demographics, locations and behaviours. For this reason, social media advertising has the potential to help any kind of business reach its goals, whether B2B or B2C, ecommerce or lead generation.

Combining scroll-stopping creative with strategic targeting, data-driven optimisation and media measurement, Impression can help you reach a qualified audience, driving impressions, clicks, conversions and revenue growth. Granular targeting capabilities allow you to promote your products or services directly to the people that are seeking your solution.

Social media is increasingly pay-to-play, with the market dominated by a few platforms from tech giants. However, ads on emerging, or more niche, platforms offer various benefits depending on your objective. If you want to explore a particular network not listed below, that’s not to say that we can’t help. Get in touch to find out which platform can help drive growth for your business.

Paid social services we offer

To put your brand in front of your customers and cut through the noise of your competitors, we devise and deliver scroll-stopping social media campaigns deployed across the following platforms: 

Meta’s Facebook offers highly targeted advertising solutions to help you connect with over 2bn monthly active users. Convert awareness into action with Facebook ads that target every stage of the user journey.

Also owned by Meta, Instagram is a highly visual, engaging advertising solution for your business. Drive ROI by combining Facebook’s extensive ad system with Instagram’s market-leading native placements.

The world’s largest professional network, LinkedIn enables you to connect with its members in a context that blurs work and leisure. Suitable for B2B (and certain B2C) objectives, learn how to target key decision-makers through a variety of ad formats.

Stand out in the midst of a fast-moving feed. Twitter can be used to generate both engagement and action with over 400 million monthly active users to communicate your offer to.

Pinterest is the platform that users visit during their research and discovery phase. Pinterest advertising can form part of your marketing strategy by putting your brand in front of its earlier on in the consumer journey.

Get ready for the instant messaging revolution. Watch this space as this platform starts to evolve or get in contact now to be the first to benefit from Meta’s new WhatsApp advertising placements.

With highly engaged users, Snapchat ads are a great tool. Snapchat indexes highly in certain countries and amongst certain age ranges – our specialists can help you determine how to maximise Snapchat’s advertising potential.

No longer just for Gen Z, TikTok’s exponential growth since its global launch sets it apart from other platforms. With over a billion active users, this channel is not one to be discounted from your marketing mix. We’re here to help your business break into TikTok advertising and to advise on the top creative tactics to propel you to the top.

Our approach to Paid Social


Expertly integrated campaigns

Paid Social ads are effective when run alone, and work even better when combined with other digital marketing channels. Whether you choose to work with us for all of your digital marketing, or just for one channel, we’ll identify cross-platform opportunities.

Creating multiple touchpoints across platforms will provide incremental gains. Why not guide customers down the sales funnel – you may choose to run Facebook ads to build an audience, and then convert that audience via paid search. Or why not use LinkedIn ads to increase sales of your latest product by reaching people who have engaged with your latest Digital PR campaign?


Creative is key

The key to maximising brand awareness, establishing expertise in your field and keeping your business at the forefront of customers’ minds is tailored assets for each stage of the consumer journey.

Impression’s creative capabilities can help you develop scroll-stopping content that will cut through the competition and communicate your core message. We can also consult or train your own internal design teams on how to adapt existing or new creative for Paid Social success.

To find out what the scope of the opportunity could be for you, or to discuss your existing social media advertising campaigns and how we can improve them, get in touch today.

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Paid Social industry rewards and recognition

Impression is proud to be recognised as a qualified member of The Meta Business Partner Programme.

Meta provides this badge to companies to recognise that badge holders are qualified for specialist service capabilities within their programme.

We’re proud that our work has been shortlisted and won several awards, for more details about the work, be sure to check out our work and our awards.

Paid Social Case studies

305% increase in leads for clinical trial specialist



Paid Media



Read Full Case Study
Read Full Case Study

TikTok drives 97% decrease in CPM



Paid Media


Automotive, Finance

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Read Full Case Study

179% increase in revenue for ecommerce brand



Paid Media, SEO


Home Improvement, Retail

Read Full Case Study
Read Full Case Study

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