PAID SOCIAL MEDIA ADVERTISING AGENCY

Paid social refers to advertising on social media platforms like Instagram and LinkedIn to reach targeted audiences and achieve specific marketing objectives. Almost all social media platforms offer self-serve ad platforms, allowing you to create an ad account and set up campaigns tailored to your goals.

Investing in paid social ads can help you reach both new and existing audiences, whether you’re aiming for a broad audience or targeting a niche demographic. It allows you to re-target existing customers and promote your latest updates or offers. With dozens of major platforms and diverse ad formats available, most businesses find paid social media advertising helps achieve their business goals.

The cost of social media ads varies based on your region, ad objectives, and campaign performance. For instance, an Awareness campaign aimed at reaching a large audience may have a lower CPM (cost per 1,000 impressions). A Conversion campaign focused on driving website purchases might offer a lower CPA (cost per action), though it may come with a higher cost to reach those users.
You choose ad objectives based on your goal, so if you’re looking to reach a large audience, choosing an Awareness campaign may have the lowest CPM (cost per 1,000 impressions).

Or, if you want to drive website purchases, a Conversion campaign may have the cheapest CPA (cost per action e.g. website purchase) but a higher cost to reach those users.

To determine the best social channels for your business, we analyse where your target audience spends their time online and review the platforms your competitors are using to grow their market share. We can also recommend running test campaigns to see which platforms can help drive results. If you have historical data, we can audit your past performance to determine whether investing in platforms like TikTok, Meta or Pinterest is the best for your business.

Creative is one of the most essential components of any advertising campaign. Users scroll past content quickly – so your visuals need to grab attention. Brands should experiment with their creative, and implement tests, to understand what is working the best.

Hiring an agency for paid social ads can save your business valuable time and resources. Agencies bring platform expertise, knowing which creatives and audiences perform best, to ensure your ad spend on the platform is well-optimised. They also have direct access to account managers from the major social media platforms to troubleshoot issues or get your company whitelisted to test a new feature.

No marketing channel exists in a silo – least of all paid social. Paid social advertising sits across the whole marketing funnel and is measured using platform data like Google Analytics for daily optimisations and reporting. Impression also analyses real-world data, such as sales and cost of sale, to understand the broader effects of investing in paid social. Techniques like geographical holdouts and lift studies help to understand the true impact of your spend. Where possible, Impression also recommends investing in data science alongside your marketing activity for a holistic understanding of your entire marketing mix.

At Impression, we deliver exceptional paid social advertising results through expert, data-driven strategies. With an innovative approach, our tailored campaigns effectively reach your target audience and deliver outstanding results with help from our team of paid social experts.

Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally and sharing knowledge with the digital marketing community externally. The team is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs.

We recruit according to our values, one of which is to put the client first. We have recruited and nurtured a passionate team and in working with us you’ll have our award-winning specialists at your disposal.