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GOOGLE MARKETING PLATFORM CONSULTING

Your trusted Google Marketing Platform consulting experts

Harness the power of Google Marketing Platform for enhanced digital marketing. Our expert consultants tailor bespoke configurations for Google Analytics 360, Display & Video 360, and more, optimising campaigns for impactful insights and better results.

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How Google Marketing Platform services can help your business

Google Marketing Platform services offer a comprehensive suite of tools designed to elevate your business’s online presence and drive meaningful results. With a range of powerful Google Marketing solutions like Google Analytics, Google Ads, and Tag Manager, your business can gain deep insights into user behaviour, optimise ad campaigns for maximum impact, and seamlessly manage website tags.

This integrated platform not only enhances the efficiency of your digital marketing efforts but also provides a holistic view of your online performance. By harnessing the capabilities of the Google Marketing Platform, businesses can make informed decisions, target the right audience, and ultimately boost their online success.

Google marketing solutions we offer

At Impression, we have access to the Google Marketing Platform 360 tech stack, covering Google’s premium advertising, testing and analytics platforms. We utilise enterprise ad tech to run the largest of digital advertising campaigns at scale and across multiple platforms, and to understand your customers, and their complex website and app journeys.

Data analytics

When it comes to tag management, we are platform agnostic. Many of our clients use Google Tag Manager (or Google Tag Manager 360), however, we have experience across a variety of enterprise platforms including Adobe Launch/Experience Platform and Tealium iQ.

Ideal for enterprise-level business – track and measure data on scale to gain valuable insights. Take your analytics to the next level with deeper, in-depth reports, customer attribution tools, access to data warehousing, and more with Google Analytics 360’s range of advanced analytics

Create bespoke dashboards and reports to visualise your analytics. Connect a wide variety of data sources into Looker Studio – including Google BigQuery – build in-depth dashboards and reports to display information to make better data-driven decisions.

Enhance your tracking and measurement capabilities. Google Tag Manager allows you to manage and implement tags, which are snippets of code onto your website without having to modify the base site code. It streamlines your user behaviour tracking process, therefore making your analytics easier to measure.

Advertising products

For brands and advertisers, Google Marketing Platform offers three unified advertising products covering search, display and video, with centralised trafficking and reporting through Campaign Manager.

Manage large search marketing campaigns, including complex feed-driven inventory campaigns, in real-time with ease across multiple search engines. Large campaigns can become extremely difficult to manage, Search Ads 360 ties it all together in one place, providing you with a clear overview of performance across all channels and more.

Gain better control and oversight of your digital media campaigns across all networks and device platforms. Manage assets of individual campaigns, report on performance metrics, and understand how your users interact with your campaigns, all from one platform.

Run highly targeted paid display & video campaigns across multiple publishers. Display & Video 360 allows for greater access, collaborations and visibility across teams when it comes to creative, data, and media management – providing automated bidding and inventory insights via machine learning.

Complete Marketing Platform Stack

With the power of the full Google Marketing Platform, you can also unify your advertising and data practices with your customer experience design, through the following conversion rate optimisation platforms:

Design and create custom surveys to gather valuable qualitative and quantitative insights from your target audience. Surveys are an intelligent solution for you to make smarter, informed decisions.

Data-based A/B testing solutions for your website. Test, track and report using optimisation tools to develop websites with increased conversion rates that offer the best digital experience for your customers.

Our approach to Google marketing solutions

Our approach sets us apart with a blend of expertise, innovation, and personalised strategies. At Impression, we prioritise understanding your unique business needs and tailoring our solutions to drive maximum impact. With a focus on delivering measurable results, our team combines cutting-edge technology with proven methodologies to ensure your success in the digital landscape.

Clients can expect a collaborative partnership where transparency, communication, and continuous optimisation to drive marketing effectiveness. We delve deep into data insights utilising bespoke measurement solutions to refine strategies, keeping you ahead of the curve in the dynamic world of Google Marketing. With a dedicated team of specialists guiding you every step of the way, rest assured that your goals will be met with precision and excellence.

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Related Case Studies

View our work
Paid media strategy unlocks over 5,000 new visitors for retailer

Paid media strategy unlocks over 5,000 new visitors for retailer

Client

Services

Paid Media

Industries

Retail

Read Full Case Study
Read Full Case Study

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