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Multi Award Winning PPC Agency

Hit your ambitious growth targets with our PPC management services

We’re a results-focused PPC agency with offices throughout the UK. Our work is highly regarded, and we’ve been recognised as a Google Premier Partner. Discover how our intelligent, data-driven PPC campaigns have helped our clients achieve success around the world.

  • WHITE_IAA_Independent-Agency-of-the-Year_2023
  • WHITE_EAA_Digital-Agency-of-the-Year-2023

How our PPC services help your business

Our PPC services help your business thrive in a competitive landscape. As you look to expand your reach and generate more revenue online, we can help you manage this efficiently through a robust understanding of ad strategies and budget planning.

The PPC team is experienced in producing and executing profitable advertising strategies across paid search and Google Shopping campaigns. Underpinned by our approach to marketing technology, strategy & creative, and measurement and experimentation, we’ve helped some of the best-known brands make the most of their marketing budget through effective PPC management services.

Want to see what we’ve achieved for our customers? Look to our paid media case studies to view testimonials and success stories. Get in touch today if you’re ready to find out how we can help – or read on to find out more about our full range of PPC services.

PPC services we offer

We offer PPC services across paid search, display and video channels, adopting a methodical approach to deliver the best possible return on your investment. Take a look at a selection of our services below, or get in touch to discuss your requirements.

Made up of specialists and strategists with years of Google Ads experience, our team uses a combination of technology and creativity to gain increased visibility and more sales at a profitable CPA and reduced cost-per-click.

Use the Google Marketing Platform’s premium Display & Video 360 real-time bidding suite to expand your reach to targeted consumers via an unparalleled network of ad inventory.

Make more of your existing website traffic by using remarketing to display adverts to people who have previously visited your site.

Achieve strategic online placements and advertise your business to a targeted audience through Google’s contextual advertising network, the GDN and YouTube.

For businesses seeking to explore the opportunities of Microsoft’s ever-growing search engine – also the ads engine behind Yahoo, Ecosia, DuckDuckGo and more.

Social media’s near-universal reach allows businesses to reach highly targeted individuals with personalised ads and persuade them to take action.

Find out how well your existing campaigns are performing and where the opportunities to optimise for growth and improvement lie in a one-off project.

Our expert team has been widely recognised for our ability to drive higher conversion rates and more profitable Google Shopping CPAs even in the most competitive sectors.

Feed management, also known as feed optimisation, works to make your feeds easier for Google and others to use more of your information, improving your visibility and conversions across Shopping channels.

Google Ads scripts can be used to build custom solutions to real business challenges and your real-time data availability. We love creating custom scripts for clients to ensure the limitations of the Google Ads platform doesn’t hold your account back.

Our approach to PPC

We champion a scientific approach to PPC management services, using principles of mathematics, testing, and intelligent data analysis to inform our decisions and get the best return on your investment.

The team is never satisfied with the boundaries set by advertising platforms. Innovation is a core value of our PPC management services: we hold ourselves to high standards to ensure our “best” is always improving, and we regularly peer audit work within teams. If a metric doesn’t look as expected, our specialists deep-dive to gain a deeper understanding.

Long before we partner together, we’ll already know what good looks like. We’ll know exactly what results are required to make each campaign a success, and we’ll have an agreed measurement plan in place to report from. We’ll work in agile sprints, reporting regularly, and we’ll be flexible if plans or business needs change.

Impression’s structure also supports your wider digital marketing goals. Our entire paid media team is one unit, including specialists across search (PPC), shopping, programmatic display, social and our in-house Analytics capabilities ensure great data quality, plus broader market insights, too.

Above all, we’re focused on delivering results using data-driven insights, technology, and creativity. Our commitment to ensuring strong performance for our clients has earned us a reputation as one of the go-to PPC agencies in the industry.

Google Premier Partner and Microsoft Select Partner Agency

Impression is proud to be a Google Premier Partner and Microsoft Select Partner for the management of PPC services.

The ‘Premier’ and ‘Select’ part of our accreditation means we’re recognised for providing exemplary service and value to our clients.

We’ve achieved this status by:

  • Controlling a high level of media spend across our managed accounts
  • Exceeding performance requirements by delivering solid revenue growth and campaign results
  • Taking advantage of the latest channels and tools available across Search, Display, Shopping and Video

Crucially, these relationships give us access to the latest insights and beta features available. We pride ourselves on our ability to be at the forefront of digital marketing, and our partnership with the advertising networks gives our clients the edge against competitors.

We’re also the proud owners of all available Google Ads specialisms at the highest level, meaning we’re experienced across Search, Shopping, Display, Mobile and Video.

Find out more on our Google Premier Partner agency page.

Get in touch

A scientific approach to PPC campaigns

We champion a scientific approach to PPC management, using principles of mathematics, user testing and intelligent data analysis to inform our decisions and get the best return on your investment.

We’re never satisfied with the boundaries set by advertising platfroms. If we have an unsolvable issue with a particular campaign, we’ll build ourselves a new script to work around it.

Whilst our account management, reporting and performance analysis takes into account every aspect of the campaign, our primary focus will always be the return on your investment. We take the time to understand your business inside-out so there’s no one-size-fits-all solution.

1

We’re relentless in the search for best-in-class pay per click:

Each member of our team dedicates time each month to innovation, which is one of our core values. We hold ourselves to high standards to ensure our “best” is always improving, and we regularly peer audit work within teams. If a metric doesn’t look as expected, our specialists deep-dive to gain a deeper understanding.

2

Paid search (PPC) as a channel:

Our entire Paid Media team is one unit, including specialists across search (PPC), shopping, programmatic display, social and our in-house Analytics capabilities ensure great data quality, plus broader market insights, too.

3

We'll be your partner in commercial success:

Long before we partner together, we’ll already know what good looks like. We’ll know exactly what results are required to make each campaign a success, and we’ll have an agreed measurement plan in place to report from. We’ll work in agile sprints, reporting regularly, and we’ll be flexible if plans or business needs change.

FAQs

Related Case Studies

See more of our case studies
179% increase in revenue for ecommerce brand

179% increase in revenue for ecommerce brand

Client

Services

Paid Media, SEO

Industries

Home Improvement, Retail

Read Full Case Study
Read Full Case Study
Driving 218% conversions with multi-layered YouTube campaigns

Driving 218% conversions with multi-layered YouTube campaigns

Client

Services

Paid Media

Industries

Automotive, Finance

Read Full Case Study
Read Full Case Study
Paid media strategy unlocks over 5,000 new visitors for retailer

Paid media strategy unlocks over 5,000 new visitors for retailer

Client

Services

Paid Media

Industries

Retail

Read Full Case Study
Read Full Case Study

Talk to an expert

Find out how PPC can help your business

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