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Paid Social

Keeping up to date with the latest Paid Social trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!

5 min read

The Pinterest Performance+ Playbook: Strategies for smarter investment

Pinterest, the visually driven social media platform, has officially entered the AI-powered advertising game with the launch of Performance+. Pinterest’s Performance+ is a new suite of automation tools for Paid Social advertisers designed to maximise efficiency and results by guiding advertisers through the campaign setup process by simplifying ad creation, targeting, and bidding. We’ve been […]


7 min read

Impression’s paid media predictions for 2025

9 min read

Planning for the peak selling season

11 min read

What’s new in Paid Media: February 2024 industry updates

4 min read

Boosting Paid Media efficiency through UX Design

8 min read

An introduction to WhatsApp advertising