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Paid Social

Keeping up to date with the latest Paid Social trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!

Impression’s paid media predictions for 2025
7 min read

Impression’s paid media predictions for 2025

As we move into the new year, it’s the perfect time to reflect on the past year in the digital world and to see what 2025 could hold. Over the course of 2024, it’s clear to see that the landscape experienced significant changes and evolution. 3 key paid media insights from 2024 The world of […]

by Nick Handley + Harriet Howarth

Planning for the peak selling season
9 min read

Planning for the peak selling season

by Yasmin Williams + Jacob Shaw

Impression joins The Google Video Expert Program
3 min read

Impression joins The Google Video Expert Program

by Nick Handley

What’s new in Paid Media: February 2024 industry updates
11 min read

What’s new in Paid Media: February 2024 industry updates

by Radhika Mistry + Jacob Shaw + Team Impression

4 min read

Boosting Paid Media efficiency through UX Design

by Yussuf Aamer

6 min read

Leveraging UGC in 2024: Trends, insights and examples

by Amy Smallman

5 min read

How to gain insights from competitor ads on Paid Social

by Jasmine Gorst

7 min read

Which paid social platform is right for your business?

by James Taylor

23 min read

Facebook advertising: The complete guide

by Abbie Hare

9 min read

3 ways to capture market share in Q4 and beyond

by Liam Wade

8 min read

The way we buy: Leveraging Behavioural Economics in Paid Social Advertising

by Alex Kadukova

8 min read

An introduction to WhatsApp advertising

by James Taylor

10 min read

Meta Advantage Suite 101 – What it is, how it works, and should you use it?

by Jasmine Gorst

13 min read

Paid Social 2022 retrospective: Lessons we can take into 2023

by James Taylor

8 min read

What’s new in Paid Social: December 2022 industry updates

by Abbie Hare

6 min read

What’s new in Paid Social: November 2022 industry updates

by Abbie Hare

6 min read

What’s new in paid social: August 2022 industry updates

by Abbie Hare

7 min read

Instagram’s new feed and what it means for advertisers

by Matthew Ahern

7 min read

What’s new in paid social: June 2022 industry updates

by Abbie Hare

4 min read

Impression wins two awards at the 2022 UK Paid Media awards

by Matthew Ahern

7 min read

What’s new in paid social: April 2022 industry updates

by Abbie Hare

8 min read

What’s new in paid social: March 2022 industry updates

by Abbie Hare

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