Blog

Facebook ads can be a great way to connect with your target audience. Despite the hype around new industry players (TikTok, we’re looking at you), Facebook still holds the crown as the world’s largest social media platform. With almost 3 billion active monthly users, Facebook offers an unrivalled user base – creating huge opportunities for […]

How can your brand stand out amongst its competitors in the fast-paced social media environment? It begins with developing a strong understanding of competitor activity and using these insights to inform and enhance your campaigns. In this blog, we’ll be exploring which social listening tools you can leverage to analyse your competitor’s ads, and why […]

This year’s peak selling season is upon us! Black Friday, Christmas and the January sales are just around the corner. To help you make the most of your Paid Media performance, we’ve asked Impression’s experts, Yasmin Williams and Jake Shaw, for some actionable tips and tactics to help you prepare for the biggest ecommerce events […]

So, you’ve decided to push your business through paid social. But which platform should you focus on? Should you use a variety? What’s your objective? Is it cost-effective? The decisions can seem endless. Fear not, we have summarised the pros and cons of the most popular platforms using our own experience, research and expertise to […]

Facebook ads can be a great way to connect with your target audience. Despite the hype around new industry players (TikTok, we’re looking at you), Facebook still holds the crown as the world’s largest social media platform. With almost 3 billion active monthly users, Facebook offers an unrivalled user base – creating huge opportunities for […]