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Digital PR

Here at Impression, ongoing research and training is a huge part of how we keep our team up-to-date with the latest happenings in the world of digital PR. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too!

Find out more about our Digital PR services, or browse our latest tips, advice and opinions below.

12 min read

The AIDA Model in Marketing: Uses & Examples

The AIDA model can be applied to help businesses really understand their customer journey, whether that be online or offline. Learn more about what this means for marketing communications here.


3 min read

How to use data to empower Digital PR strategies

1 min read

Impression shortlisted for 8 UK Search Awards

6 min read

Using data to inspire your digital PR ideation

2 min read

Impression wins two Global Search Awards

15 min read

30 digital PR tips before I turn 30 (part three)