Inbound marketing is a customer-centric approach to marketing, aiming to draw clients and prospects to your business. This is in contrast to outbound marketing, which involves a more direct approach.
Inbound marketing involves:
- Audience acquisition via paid ads or organic channels
- Data exchange for quality content (such as white papers, webinars and more)
- Marketing automation to nurture and bring back prospects
- Being able to convert customers on-site.
With inbound marketing, you can leverage the full breadth of Impression’s marketing expertise, for example: drive brand awareness activity via PR, programmatic, and paid social whilst boosting conversion rates through CRO. Our inbound and account-based marketing packages include ongoing loyalty and retention services to ensure that customers stay engaged with your brand and make returned conversions.