Digital Strategy Agency

How digital marketing strategy services help your business

At the core of any digital marketing activity is a strategy.

Without a clear strategy, how can you plan your approach to marketing and measure its success effectively? Your overall business objectives should be clearly reflected in your digital strategy, and it should help turn those goals into single-channel KPIs.

Your digital strategy should identify a number of hypotheses that you wish to test throughout your marketing activation and should be based on a combination of first- and third-party insights. Our bespoke digital strategy services help you get the most out of your marketing efforts.

Digital strategy services we offer

Unlock your opportunity to reach new customers and better connect with them at each stage of their journey with our digital strategy services:

Digital strategy retainers

You’ll have the opportunity to work alongside our team of marketing experts in cross-channel strategy. We are dedicated to helping you achieve your business objectives by delivering insight-led, integrated digital marketing strategies.

Strategy projects

You can work on a short-term basis with our team to build the foundations of your digital strategy: we offer full strategy resets; digital marketing strategy audits; advice on market opportunities and market entry, and performance forecasting.

Insights & research projects

We can build tailored Insight Packs for you focused on key questions your business is trying to answer. Using leading third-party tools combined with rich first-party data, our team will build a strong picture of your industry and your audience.

In-house consultancy

We can provide in-housing consultancy, embedding specialist digital strategy knowledge and empowering your internal teams with the skills and toolsets needed to set them up for marketing success. Learn more about our in-house digital marketing support.

Training

We offer bespoke training on digital strategy to bring your teams up to speed. From objective setting to insight-led recommendations, your knowledge gaps will be filled through interactive workshops. Check out our digital strategy training courses.

Our approach to digital marketing strategy

We help businesses like yours to reach their objectives using a multi-channel approach that ties your channels together, united in achieving a common goal. As your digital strategy agency partner, it’s our job to identify the biggest opportunities in order to maximise results.

Our approach to digital marketing strategy is based on rich data and insight – and all the recommendations we make are measurable, with a clearly defined testing methodology. We work with you to ensure that all your channels work as one, creating a path to your desired business outcomes.

Objective setting

We begin with a discovery phase to truly understand your business, what it is you are trying to achieve and what challenges you face. From here, we use our years of experience and specialist knowledge to determine an objective framework that ladders up to your business objectives and will ultimately drive the desired results.

Insights

Using a mixture of third-party and first-party data sources, we build a rich picture of your market conditions and competitor landscape, as well as your target audience and their behaviours. This enables us to formulate data-led recommendations, all tied to the objective framework.

Strategic recommendations

These recommendations are framed into measurable hypotheses and built out into a detailed media plan, with each channel working towards KPIs that contribute to your overall business objectives. Setting the strategic direction of your online activity forms the core of our digital marketing strategy services.

Execution

Our strategic approach doesn’t end there – as future plans are built from the learnings of past activity, we know it’s essential to be involved at each step of the journey. Following the creation of the finalised media plans and forecasts, our team will ensure your strategy is effectively deployed across each channel and is successfully delivering on all KPIs.

Evaluation

With all of our digital marketing strategy services, we provide bespoke measurement and business intelligence reporting services, meaning all investments can be tracked and reported on in real-time. This is the core of the collaborative evaluation period we undertake with each of your channel teams, which positions us perfectly to utilise every learning in the next cycle of planning, evolving our insight-led approach.

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Strategy vs tactics

The difference between digital strategies and digital tactics is an important distinction in our work.

The best digital marketing strategies take into account both external and internal factors likely to affect a website’s ability to meet its business goals and dictate the most appropriate tactics to make those goals a reality. Creating an effective digital marketing strategy requires thoughtful consideration of how multiple marketing channels can be integrated to support overall progress towards shared business goals.

We work with senior marketers and key stakeholders to help shape an integrated digital strategy that is focused on getting you the results you need. We will establish your goals at the earliest possible opportunity to ensure that the strategy moves your business in the right direction.

Working with a digital strategy agency

Part of working with a leading digital strategy agency is that you benefit from our ability to communicate our plans clearly to all stakeholders, helping you get buy-in from all areas of the business.

In addition, we’ll work with your in-house teams to ensure that work complements their efforts and fits into your processes as seamlessly as possible. By understanding the requirements of your team, we ensure that our work is implemented quickly across all channels. Integration with you is just as important to us as the integration between our own services.

Beyond this, we’ll happily formalise any strategy work into a more tangible plan for your teams. You can then implement the strategic recommendations we make for you in-house, or enlist our help; we work with a wide range of clients to deliver multi-channel digital marketing services including SEO, paid media, digital PR, content marketing, analytics, reporting and CRO, and we’d love to help you too.

Growth Dynamics

Impression’s proprietary strategic framework. Plotting the path to sustainable business growth

We believe that the fastest route to business growth does not come from rules of thumb, or impulsively following trends. We believe that to deliver genuine business results, we need to respond to the specific dynamics of your brand, your category and your customers.

We call this Growth Dynamics. It’s our proprietary methodology for identifying strategic priorities. It simplifies how we interrogate and interpret data to help us prioritise our marketing efforts to make the most impact and achieve your business goals.

It defines the two key drivers of business growth – Demand (how many people are in the market for what you’re selling) and Availability (how well your brand shows up at the point of need) – and quantifies them into measurable data points. Once quantified and measured, Demand and Availability scores are mapped onto a Dynamics quadrant to identify the focus areas where marketing efforts can drive the most impact.

Digital strategy awards and industry recognition

Over the last few years, several of our team have had the opportunity to speak at several digital strategy conferences and events, and have been featured in several publications.

We have also hosted our own digital strategy workshops and webinars, as well as published white papers to help marketers gain a better understanding of the industry, and how they can develop their own strategies.

Our digital strategy team is behind many of our channel strategies executed by our performance teams. These have been nominated for and won awards for their work. Check out our awards.

Digital marketing strategy FAQs

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Grow your business with an award-winning digital strategy agency

How digital marketing strategy services help your business