Digital Strategy Agency

How our digital strategy team gets results

A powerful digital marketing strategy is the backbone of any successful marketing campaign.

Without a clear strategy, how can you plan your approach to marketing and measure its success effectively? At Impression, our digital strategy consulting and services ensure that your business objectives are at the heart of your digital plan, turning them into actionable, strategic and tactical KPIs that drive results.

Our digital marketing strategy services go beyond basic planning. Using a blend of first-party data and third-party insights, we identify key hypotheses to test during your marketing activation. This approach guarantees that your strategy is both informed and adaptable, maximising your marketing impact and delivering measurable success.

Contact us today to start building a strategy that helps you realise your ambition.

Digital strategy services we offer

Your customers engage with brands across multiple platforms—from websites to social media, and in multiple ways within the Google estate. Our digital marketing strategy services ensure your brand is optimised for each platform, driving consistent engagement and conversions wherever your audience is.

Unlock your opportunity to reach new customers and better connect with them at each stage of their journey with our digital strategy services:

Digital strategy retainers

Work alongside our team of marketing experts in cross-channel strategy to receive ongoing, tailored support for your brand. With a retainer, you’ll get access to a dedicated team that develops and executes a customised digital marketing strategy designed specifically for your unique needs. By working with us on a retainer basis, you’ll be able to improve your digital strategy, increase your ROI, and stay ahead of the competition.

Strategy projects

You can work with our team on a short-term basis to build the foundations of your digital strategy. We offer full strategy resets, digital marketing strategy audits, advice on market opportunities and market entry, and performance forecasting.

Insights & research projects

We can build tailored Insight Packs that focus on the key questions your business is trying to answer. Using leading third-party tools combined with rich first-party data, our digital strategy consultants will build a strong picture of your industry and your audience.

In-house consultancy

Set up your internal marketing team for success by equipping them with the insights, skills and toolsets they need. We can provide in-housing consultancy, embedding specialist digital strategy knowledge and support when needed.

Training

We offer bespoke training on digital strategy to bring your teams up to speed together. From objective setting to insight-led recommendations, use our interactive workshops to fill any knowledge gaps so everyone in your team is refreshed and aligned.

MOTORS at the time was in transition previously using multiple agencies, we wanted to find a full solution agency to centralise our strategy. Impression covered our core digital footprint but also allowed development into new upcoming projects which was key to our ambitious growth plans.

Lewis Millar Senior Digital Growth Manager

We chose Impression as our agency partner due to their demonstrated expertise and innovative approach in addressing our specific needs and objectives. Their comprehensive understanding of our requirements and thoughtful strategies for enhancing our digital landscape set them apart in the market.

Adam Valentine Digital Experience Lead

MOTORS at the time was in transition previously using multiple agencies, we wanted to find a full solution agency to centralise our strategy. Impression covered our core digital footprint but also allowed development into new upcoming projects which was key to our ambitious growth plans.

Lewis Millar Senior Digital Growth Manager

We chose Impression as our agency partner due to their demonstrated expertise and innovative approach in addressing our specific needs and objectives. Their comprehensive understanding of our requirements and thoughtful strategies for enhancing our digital landscape set them apart in the market.

Adam Valentine Digital Experience Lead

Our approach to digital marketing strategy

We help businesses like yours reach their objectives using a multi-channel approach that ties your channels together. As your trusted digital strategy agency partner, it’s our job to identify the biggest opportunities to maximise results.

Our approach to digital marketing strategy is based on rich data and insight – and all the recommendations we make are measurable, with a clearly defined testing methodology. We work with you to ensure that all your channels work as one, creating a path to your desired business outcomes.

Objective setting

We begin with a discovery phase to truly understand your business, what it is you are trying to achieve and what challenges you face. From here, we use our years of experience and specialist knowledge to determine an objective framework that aligns with your business objectives and will ultimately drive the desired results.

Insights

Using a mixture of third-party and first-party data sources, we build a rich picture of your market conditions and competitor landscape, as well as your target audience and their behaviours. This enables us to formulate data-led recommendations, all tied to the objective framework.

Strategic recommendations

Our recommendations turn into actionable, measurable hypotheses detailed into a strategic media plan. Each channel is aligned with specific KPIs that support your overall business objectives. Setting the strategic direction of your online activity forms the core of our digital marketing strategy services.

Execution

Our strategic approach doesn’t end there. Future plans are built from the learnings of past activity. We’re involved every step of the journey, ensuring your media plans are executed flawlessly. Following the creation of the finalised media plans and forecasts, our digital strategy consultants ensure your strategy is effectively deployed across each channel and is successfully delivering on all KPIs.

Evaluation

With all of our digital marketing strategy services, we provide bespoke measurement and business intelligence reporting services, meaning all investments can be tracked and reported on in real time. This is the core of the collaborative evaluation period we undertake with each of your channel teams, which positions us perfectly to utilise every learning in the next cycle of planning, evolving our insight-led approach.

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Strategy vs tactics

The difference between digital strategies and digital tactics is an important distinction in our work.

At Impression, we don’t just execute tactics—we design comprehensive digital strategies that align with your business objectives. Our expert team considers every external and internal factor that could likely affect your website’s performance, ensuring your marketing efforts drive real results. Creating an effective digital marketing strategy requires thoughtful consideration of how multiple marketing channels can be integrated to support overall progress towards shared business goals. We create a unified strategy that keeps your business moving forward.

Partner with us, and we’ll work closely with your senior marketers and key stakeholders to help shape an integrated digital strategy that is focused on getting you the results you need. We will establish your goals at the earliest possible opportunity to ensure that the strategy moves your business in the right direction.

Working with a digital strategy agency

When you partner with a leading digital strategy agency like Impression, you gain more than just expertise–you benefit from our ability to communicate our plans clearly to all stakeholders, helping you get buy-in from all areas of the business.

In addition, we’ll work with your in-house teams to ensure that work complements their efforts and fits into your processes as seamlessly as possible. By understanding the requirements of your team, we ensure that our work is implemented quickly across all channels. Integration with you is just as important to us as the integration between our own services.

Beyond this, we can formalise any strategy work into a more tangible plan for your team to execute, or we can take the reins and implement it for you. From SEO and paid media, to digital PR, content marketing, analytics, reporting and CRO, we offer comprehensive multi-channel digital marketing services to help your business thrive.

Digital strategy awards and industry recognition

Over the last few years, several of our team have had the opportunity to speak at several digital strategy conferences and events, and have been featured in several publications.

We pride ourselves on our industry achievements and thought leadership in digital strategy. Our team frequently shares their expertise at top digital strategy conferences and events, and their insights have been featured in leading publications.

We’ve also hosted our own digital strategy workshops and webinars, as well as published white papers to help marketers gain a better understanding of the industry, and how they can develop their own strategies.

Our digital strategy consultants are the driving force behind many of our channel strategies executed by our performance teams. We’re honoured to have received numerous nominations and awards for our outstanding work. Check out our awards.

Digital strategy case studies

Integrated digital strategy achieves 600% increase in sales for new Airline

Client

Services

Analytics, CRO, Paid Media, SEO, Strategy

Industries

Travel

Read Full Case Study

YouTube traffic campaigns achieve 43% reduction in cost-per-session

Client

Services

Paid Media, Strategy

Industries

Travel

Read Full Case Study

185% increase in revenue over 5-year partnership

Client

Services

Analytics, Digital PR, Paid Media, SEO, Strategy

Industries

Automotive, Travel

Read Full Case Study

Digital marketing strategy FAQs

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Take your business to new heights with our digital strategy experts

How our digital strategy team gets results