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In the dynamic world of digital marketing, you are always striving to allocate your resources in such a way that maximises the impact of your media channels. Media Mix Modelling is a powerful tool that allows you to estimate the contributions of various media channels on KPIs. However, the effectiveness of Media Mix Modelling relies […]

The AIDA model can be applied to help businesses really understand their customer journey, whether that be online or offline. Learn more about what this means for marketing communications here.

In the Bing vs Google debate, many would automatically assume Google takes the crown from both users and digital marketers when it comes to preference and overall user experience. Whilst Google continues to dominate the global market in 2022 with an 83.84% market share, challenger search engines like Microsoft’s Bing have pushed to eat up […]

Digital transformation has been a buzzword in the business world for some time now and with very good reason. Digital transformation refers to the process of integrating digital technology into all areas of a business, fundamentally changing (and improving) how it operates and delivers value to customers. Here, we’ll explore how digital maturity impacts marketing […]

In the dynamic world of digital marketing, you are always striving to allocate your resources in such a way that maximises the impact of your media channels. Media Mix Modelling is a powerful tool that allows you to estimate the contributions of various media channels on KPIs. However, the effectiveness of Media Mix Modelling relies […]