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Digital Marketing

Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!

Impression is a multi-award-winning digital marketing agency that provides services including Strategy, SEOPPC, CRO, PR, Analytics and Media Effectiveness to its wide range of clients. Browse our latest thinking around digital marketing below, or get in touch to discuss how we can help you.

12 min read

The AIDA Model in Marketing: Uses & Examples

The AIDA model can be applied to help businesses really understand their customer journey, whether that be online or offline. Learn more about what this means for marketing communications here.


8 min read

Optimising UX for Airline websites: 5 steps to good accessibility

7 min read

Impression Picks – Digital marketing roundup April 2024

6 min read

Impression Picks – Digital marketing roundup for March 2024

7 min read

Google Meridian: What you need to know

7 min read

Impression Picks – Digital marketing roundup for February 2024

31 min read

Bing vs Google: Search Engine Comparison 2024

6 min read

Impression Picks – Digital marketing roundup for December 2023

7 min read

Impression Picks – Digital marketing roundup for November 2023

10 min read

Measure Marketing Effectiveness with Media Mix Modelling