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Digital Marketing

Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!

Impression is a multi-award-winning digital marketing agency that provides services that provides services including Strategy, SEOPPC, CRO, PR, Analytics and Media Effectiveness to its wide range of clients. Browse our latest thinking around digital marketing below, or get in touch to discuss how we can help you.

12 min read

The AIDA Model in Marketing: Uses & Examples

The AIDA model can be applied to help businesses really understand their customer journey, whether that be online or offline. Learn more about what this means for marketing communications here.


2 min read

Measurement plans and KPI frameworks [Video series]

7 min read

Google Meridian: What you need to know

31 min read

Bing vs Google: Search Engine Comparison 2025

7 min read

SEO tips for Black Friday and the holiday season

12 min read

BrightonSEO: Our round-up from October 2024

30 min read

Email Marketing: The Definitive Guide

24 min read

Website heat maps: Definition, examples and analysis