There’s a huge buzz around media measurement and marketing effectiveness in the industry right now, and for good reason. The phase-out of the third-party cookie presents advertisers with attribution challenges that not only make it more difficult to make strategic decisions but also to achieve stakeholder buy-in for marketing investment.
To help you improve your knowledge of the modern measurement landscape and understand the best solutions to embrace user privacy without hindering marketing performance, Impression has launched a series of short videos.
Watch and gain insights into:
- The current technology and privacy headwinds challenging digital attribution
- How to respect user privacy online and implement compliant solutions
- How to more accurately measure the impact of your efforts through different solutions e.g. multi-touch attribution, incrementality testing and media mix modelling
- How to communicate the value of marketing measurement to key stakeholders
Part one: The current media effectiveness landscape
Strategy Director, Claire Elsworth and Paid Media Specialist, Sam Cooper uncover:
- Why media effectiveness is currently front-of-mind of marketers
- How marketers should determine the best measurement solution for their business
- The part that media effectiveness plays in a wider strategy
- Who will get the most value from reassessing their current approach to measuring their marketing efforts
See the video transcript here.
Part two: Privacy-first tracking technology solutions
Technology Director, Aaron Dicks and Head of Media Solutions, Harry Brace explore:
- Recent changes in privacy laws and the impact on the data landscape
- Consent management and tools to maintain quality data gathering
- The benefits of moving to server-side tracking
- How accessing better data can drive greater high-value conversions
See the video transcript here.
Part three: The trio of attribution and contribution
Technology Director, Aaron Dicks and Head of Paid Media Performance, Nick Handley explore:
- The current technology and privacy headwinds challenging digital attribution
- How to respect user privacy online and implement compliant solutions
- How to more accurately measure the impact of your efforts through different solutions e.g. multi-touch attribution, incrementality testing and media mix modelling
- How to communicate the value of marketing measurement to key stakeholders
See the video transcript here.
Part four: Demonstrating the value of brand media vs performance media
Technology Director, Aaron Dicks and Strategy Director Claire Elsworth explore:
- How to generate more demand for your brand and overcome the performance plateau
- How to adopt a holistic approach to measure the success of your generation and conversion of demand
- How to use insights to deliver a full-funnel brand-led solution
See the video transcript here.
Part five:
Head of PPC Performance, Nick Handley and Paid Media Consultant, Sam Cooper explore:
- Why it’s difficult to achieve stakeholder buy-in for measurement projects
- Actionable tips to help engage key stakeholders
- Solutions for those working with a smaller budget
See the video transcript here.
Part six:
Technology Director, Aaron Dicks, and Media Effectiveness Executive, Jake Piekarski explore:
- The current technology and privacy headwinds challenging digital attribution
- How to respect user privacy online and implement compliant solutions
- How to more accurately measure the impact of your efforts through different solutions e.g. multi-touch attribution, incrementality testing and media mix modelling
- How to communicate the value of marketing measurement to key stakeholders
See the video transcript here.
