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SEO

Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.

Find out more about our SEO services, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our SEO case studies too?

AI & Automation in Modern Marketing [Video series]
7 min read

AI & Automation in Modern Marketing [Video series]

What the AI Evolution Means for Marketers with Claire Elsworth & Nick Handley In this video, join marketing experts Claire Elsworth and Nick Handley as they demystify the AI evolution and explain what it means for modern marketers… Claire and Nick challenge the idea that AI is a threat, instead revealing how it’s a powerful […]

by Team Impression

The AIDA Model in Marketing: Uses & Examples
12 min read

The AIDA Model in Marketing: Uses & Examples

by Katie Barnard + Jonathan Theuring

Search in the AI Era: Optimising for Google AI Overviews & LLMs [Video]
5 min read

Search in the AI Era: Optimising for Google AI Overviews & LLMs [Video]

by Charlie Norledge + Lauren

July 2025 Google algorithm and search industry updates
6 min read

July 2025 Google algorithm and search industry updates

by Claire Le

3 min read

Google Search launches AI Mode in the UK: What marketers need to know

by Ben Garry

6 min read

Performance Marketing is getting smarter: The blurring lines between paid & organic advertising

by Charlie Norledge + Mike Wickham

8 min read

Which ecommerce platform is best for SEO?

by Scott Lynam

19 min read

A Strategic Guide to Brand Measurement

by Isabella + Ben Garry + Abbie Hare + Harriet Howarth + Lauren

5 min read

June 2025 Google Algorithm and Search Industry Updates

by Milly Green

9 min read

May 2025 Google Algorithm and Search Industry Updates

by Claire Le + Suzannah Page

11 min read

April 2025 Google algorithm and search industry updates

by Suzannah Page + Claire Le

12 min read

March 2025 Google algorithm and search industry updates

by Claire Le + Suzannah Page

45 min read

Google algorithm updates: All major changes up to 2025

by Suzannah Page

28 min read

The complete JavaScript SEO guide

by Chris Rogers + Louisa Holman

19 min read

Semantic SEO: The Complete Guide

by Abbie Hallam

11 min read

February 2025 Google algorithm and search industry updates

by Suzannah Page + Claire Le

10 min read

January 2025 Google algorithm and search industry updates

by Suzannah Page + Claire Le

15 min read

XML sitemaps: What they are and how to submit them

by Eloise

6 min read

Guide to Search Generative Experience in 2025

by Jonathan Theuring

17 min read

Guide to Bing Webmaster Tools for 2025

by Jonathan Theuring

10 min read

International SEO: Best Practices and Strategies

by Luca Hargrave

6 min read

December 2024 Google Algorithm and Search Industry Updates

by Suzannah Page + Claire Le

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