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Tips, advice, guides, opinions and updates from award winning digital agency Impression.

5 min read

April Google algorithm and search industry updates

by Rhianna Greensmith

7 min read

What’s new in Paid Media: April 2026 industry updates

by Akshaya Korada + Harry Clements

6 min read

Search has moved on. Has Digital PR?

by Hannah Craig

14 min read

SEO Reporting Insights for 2026

by Rhianne Moriarty + Krista Timčuka + Charlie Cheyette

15 min read

Platforms for seamless SEO and Digital PR collaboration

by Rhianne Moriarty

9 min read

March 2026 Google algorithm and search industry updates

by Jonathan Theuring

1 min read

Impression wins 3 awards at The 2026 Global Agency Awards

by Matthew Ahern

8 min read

Beyond the click: Can you use MMM to prove the value of LLMs?

by Alex Howat + Petar Jovetic

3 min read

Performance without soul: Why creative is the answer to the ad crisis

by Immy Fox

9 min read

Brand Salience is the antidote to Zero-Click Search

by Harriet Fitzgerald

12 min read

The CMO’s Guide to AI Metrics: What KPIs actually matter?

by Louisa Holman

6 min read

What’s new in Paid Media: March 2026 industry updates

by Team Impression

10 min read

Breaking into the ‘Black Box’: An e-commerce case study on unlocking Meta’s product-level ad data

by Amy Stamper

6 min read

What’s new in Paid Media: February 2026 industry updates

by Akshaya Korada + Anoush Mbuti

3 min read

The future of Marketing Mix Modeling is Bayesian: Here’s why

by Harry Brace

7 min read

How SEO strategies can leverage ChatGPT in 2026

by Charlie Norledge + Team Impression

1 min read

Impression shortlisted 4 times at the 2026 Global Agency Awards

by Matthew Ahern

6 min read

February Google Algorithm and search industry updates

by Rhianna Greensmith + Milly Green

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