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Blog

Tips, advice, guides, opinions and updates from award winning digital agency Impression.

1 min read

Impression shortlisted 5 times at The Global Search Awards 2025

by Matthew Ahern

3 min read

Looker Studio: A Marketer’s Guide to Modern Charts

by Zoe Le

5 min read

Beyond Tomorrow: Navigating an AI-First Future [Video]

by Aaron Dicks + Mike Wickham

5 min read

The Automation Advantage: Streamlining the Doing to Do More Thinking [Video]

by Liam Wade + Mike Wickham

4 min read

How online platforms are adapting and implementing AI [Video]

by Nick Handley + Aaron Dicks

5 min read

AI Supported Optimisation & Experimentation [Video]

by Claire Elsworth + Liam Wade

5 min read

Search in the AI Era: Optimising for Google AI Overviews & LLMs [Video]

by Charlie Norledge + Lauren

4 min read

Balancing AI-Driven Optimisation with Human Creative Control [Video]

by Claire Elsworth

5 min read

What the AI Evolution Means for Marketers [Video]

by Claire Elsworth + Nick Handley

6 min read

July 2025 Google algorithm and search industry updates

by Claire Le

11 min read

What’s new in Paid Media: July 2025 industry updates

by Olivia Rowse

3 min read

Google Search launches AI Mode in the UK: What marketers need to know

by Ben Garry

6 min read

Performance Marketing is getting smarter: The blurring lines between paid & organic advertising

by Charlie Norledge + Mike Wickham

5 min read

“Adstock” and the Long and Short of Advertising

by Nicholas Fruin

8 min read

Which ecommerce platform is best for SEO?

by Scott Lynam

19 min read

A Strategic Guide to Brand Measurement

by Isabella + Ben Garry + Abbie Hare + Harriet Fitzgerald + Lauren

5 min read

June 2025 Google Algorithm and Search Industry Updates

by Milly Green

7 min read

AI in Display & Video Advertising – Where does the value lie?

by Jacob Shaw

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