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Tips, advice, guides, opinions and updates from award winning digital agency Impression.

6 min read

What’s new in Paid Media: December 2025 industry updates

by Team Impression

1 min read

Ad Copy for PPC: Beyond Best Practices in 2026

by Mike Wickham

2 min read

Beauty tech’s next challenge isn’t innovation: It’s trust

by Hannah Craig

1 min read

International PPC campaigns: How to succeed in 2026

by Team Impression

4 min read

December 2025 Google algorithm and search industry updates

by Milly Green

5 min read

The Power of Creative in Performance Marketing

by Immy Fox

3 min read

The baseline in Marketing Mix Modelling

by Nicholas Fruin

6 min read

November 2025 Google Algorithm and Search Industry Updates

by Jonathan Theuring

10 min read

What’s new in Paid Media: November 2025 industry updates

by Akshaya Korada

6 min read

Protecting your brand when implementing AI Max in Google Ads

by Elizabeth Townsend

5 min read

October 2025 Google algorithm and search industry updates

by Milly Green

24 min read

The Complete Fintech SEO Guide

by Eloise Andrews

6 min read

The Opal Paradox: Is Google Making SEO worse?

by Louisa Holman

21 min read

The Future of Nonprofits: Key trends and marketing tactics for charities

by Rebecca Edwards + Kelly Cheung

9 min read

What’s new in Paid Media: October 2025 industry updates

by Yasmin Burchill

19 min read

Shopify SEO: The definitive guide to ranking your ecommerce website

by Scott Lynam + Louisa Holman

2 min read

Impression Wins 2 awards at The Global Search Awards 2025

by Matthew Ahern

18 min read

How to optimise for Generative AI search

by Rhianne Moriarty

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