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Tips, advice, guides, opinions and updates from award winning digital agency Impression.

4 min read

How online platforms are adapting and implementing AI [Video]

by Nick Handley + Aaron Dicks

5 min read

AI Supported Optimisation & Experimentation [Video]

by Claire Elsworth + Liam Wade

5 min read

Search in the AI Era: Optimising for Google AI Overviews & LLMs [Video]

by Charlie Norledge + Lauren

4 min read

Balancing AI-Driven Optimisation with Human Creative Control [Video]

by Claire Elsworth

5 min read

What the AI Evolution Means for Marketers [Video]

by Claire Elsworth + Nick Handley

6 min read

July 2025 Google algorithm and search industry updates

by Claire Le

11 min read

What’s new in Paid Media: July 2025 industry updates

by Olivia Rowse

3 min read

Google Search launches AI Mode in the UK: What marketers need to know

by Ben Garry

6 min read

Performance Marketing is getting smarter: The blurring lines between paid & organic advertising

by Charlie Norledge + Mike Wickham

5 min read

“Adstock” and the Long and Short of Advertising

by Nicholas Fruin

8 min read

Which ecommerce platform is best for SEO?

by Scott Lynam

19 min read

A Strategic Guide to Brand Measurement

by Isabella + Ben Garry + Abbie Hare + Harriet Fitzgerald + Lauren

5 min read

June 2025 Google Algorithm and Search Industry Updates

by Milly Green

7 min read

AI in Display & Video Advertising – Where does the value lie?

by Jacob Shaw

21 min read

What’s New in Paid Media: June 2025 Industry Updates

by Amandeep Padda

7 min read

Meta × GA4 Integration: A Marketer’s Guide

by Amandeep Padda

9 min read

Mythbusting Brand and Performance Marketing: Are they really so different?

by Harriet Fitzgerald

6 min read

Impact x Efficiency = Effectiveness

by Claire Elsworth

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