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Content Marketing Agency

Develop audiences, capture data and build top-of-funnel content marketing campaigns

Full-funnel marketing is an essential tactic amongst businesses looking to grow now and in the future. Investing in those tactics which build top-of-funnel interest today can reap huge rewards further down the line, giving your business an ever-increasing pool of potential new custom.

Our Content Marketing Services

With a proven track record of delivering tangible growth for businesses across industries, we are confident as a trusted digital content marketing agency. You can expect our content marketing campaigns to cleverly dovetail with any existing activities you’re managing yourself or through your partners whilst also capitalising on SEO, digital PR and paid media knowledge to get the best return for your investment.

Campaign Ideation

The details of your content marketing campaign will depend on your goals and aspirations. Our content marketing specialists work closely with you to understand your KPIs and craft effective strategies that are mapped against not just the audience but also their journey and online channels to reach them.

Concept Optimisation

Your initial campaign idea is assessed for its potential benefits to ensure we get as much value from it as possible. Expect our SEO team to optimise content, our digital PR team to help find the news hooks and our paid media team to ensure everything is trackable.

Design & Build Content Marketing Assets

Your content marketing campaign can be anything from a simple content hub right through to a large-scale interactive asset or tool; depending on your needs, we can brief your internal design/dev resource or use our own to deliver in a format your customers will love.

Content Promotion

Content optimised for search, promoted through paid media and outreached by our digital PR experts provides the best return on your investment, ensuring no promotion channels are left on the table and your content reaches your target audience directly. The aim here is to build – and keep building – audiences for your brand.

Our approach to content marketing services

Our content marketing service focuses on two core KPIs: audience expansion and data capture.

This means that content marketing is ideal for any business looking to:

  • Grow into new audiences
  • Build a larger pool of proven audiences
  • Create audiences for paid social and display remarketing
  • Capture social data for organic social and paid social ads
  • Capture email data for email marketing and the creation of lookalike audiences
  • Get more value from SEO content tactics

We’re the content marketing agency of choice for a wide range of leading brands, having established a reputation for consistently delivering excellent results.

Get in touch to learn more

How does content marketing help your business?

Content marketing is about engaging with your audience to attract customers, raise brand awareness and influence behaviour. Producing thin content across your blogs or social media won’t make your business stand out because everyone is doing it.

At Impression, we are experts at creating content marketing assets whether you’re looking for a one-off show-stopping piece or a series of assets as part of a full-scale campaign that could include blogs, videos, social media posts, whitepapers and more.

Our teams of seasoned writers, data-driven strategists, and content marketing consultants work with clients across a variety of sectors, and topics to capture hearts and minds with creativity that is rooted in data insights and best-practice SEO.

We charge all of our services at a flat day rate. Therefore, the cost of your content marketing campaign will depend on the complexity and how long it will take to design, develop, and promote your content. Get in touch to talk about your requirements today.

Talk to an expert

Get in touch to see how content marketing can add value to your business

Fill out the form, give us a call or drop us an email. We look forward to hearing from you.