Let's chat

+44 1158 242 212

Call us
Get in touch with our team
  1. Home
  2. Blog

Blog

Measurement

Here at Impression, ongoing research and training is a huge part of how we keep our Media Solutions team up-to-date with the latest happenings in the world of web & app analytics, martech, data science and media effectiveness. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too. Find out more about our Analytics Agency services, or browse our latest tips, advice and opinions below.

7 min read

Google Meridian: What you need to know

by Jake Piekarski

6 min read

The future of marketing technology is (and let’s face it, always has been) server-side

by Aaron Dicks

3 min read

Demystifying customer RFM segmentation and analysis

by Aaron Dicks

5 min read

What is synthetic data? A definition for digital marketers

by Aaron Dicks + Jake Piekarski

3 min read

Improve conversion accuracy with Enhanced Conversions

by Harry Brace

2 min read

Google Consent Mode: Balancing data-driven insights and user privacy

by Harry Brace

7 min read

Leveraging incrementality testing to optimise Media Mix Modelling

by Jake Piekarski

3 min read

Leveraging reverse ETL in digital advertising platforms

by Aaron Dicks

8 min read

Enhancing media planning with incrementality testing

by Jake Piekarski

4 min read

Consent management platforms: Upholding privacy and compliance for advertisers

by Aaron Dicks

3 min read

Consent management, digital advertising, and the Digital Markets Act

by Aaron Dicks + Harry Brace

7 min read

Unlock the benefits of server-side tagging in Google Tag Manager

by Harry Brace

10 min read

Measure Marketing Effectiveness with Media Mix Modelling

by Jake Piekarski + Aaron Dicks

2 min read

A guide to reference lines and bands in Looker Studio

by Zoe Le

2 min read

How data-driven attribution works in Google Analytics 4

by Harry Brace

4 min read

Google Analytics 4 checklist

by Sam Cooper

2 min read

Custom channel groupings introduced to Google Analytics 4

by Harry Brace

3 min read

Enhance your reporting with new Google Analytics 4 UTM parameters

by Harry Brace

Drop us an email

hello@impressiondigital.com

Nottingham

Fothergill House, 16 King St, Nottingham, NG1 2AS, UK

London

Runway East Borough Market, 20 St Thomas Street, London, SE1 9RS, UK

Manchester

Beehive Mill, Jersey St, Ancoats, Manchester, M4 6JG, UK

New York

160 Varick Street, New York, New York, 10013, USA
Google rating 10 stars out of 5 stars 64 reviews
DRUM

8.6

Drum Rating 8.6

Copyright © Impression Digital Limited, 2024. Any illegal reproduction of this content will result in immediate legal action.
Impression Digital® and Impression® are registered trademarks.
Impression Digital Limited Registered in England and Wales No. 08284662. VAT No. GB186363774.
Impression Digital Inc. Registered in Delaware No. 3619616