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Data Science

Leverage data science services to power impactful digital advertising

As a marketing data agency, we’re seeking to change and reimagine how we engage with the evolving world of digital. Our approach is led by data science experts who formulate enterprise marketing strategies with data science at its core, ensuring you’re ahead of the curve.

How data science services help your business

Insights lie at the heart of customer behaviour data, yet unlocking it can sometimes seem impossible. By using cutting-edge data extraction, pipelines and modelling techniques, we can help you automate and obtain meaningful insights — and sometimes predictions — about your customers and their behaviour.

Whether you’re an enterprise B2B or B2C business, your success hinges on your ability to connect and engage with your customer base consistently. How then, can you gain insight into human behaviour online and distil it down into an actionable strategy?

The answer lies in your data – data which you’ve earned when a prospect travels through your customer journey. As a data science marketing agency, we build robust data capture methodologies, transforming and cleansing data via pipelines, where possible, and loading this data this into machine learning models. This integration helps you identify and extract the truth behind your data and learn what makes your customer tick.

Grow your data maturity and implement data science practices into your existing marketing efforts. Whether you’re seeking a data science marketing platform or looking to leverage learnings from data science projects, you can unlock the value in your existing data.

Data science services we offer

Your first-party data holds immense value, and optimising its impact is crucial. That’s why all our data science solutions are tailored to precisely meet the unique needs of your business Here are a few examples of the data science services we offer:

LTV modelling

Learn how an individual engages with your business through LTV (lifetime value) modelling, using automation where possible. Apply the knowledge gained through various sources, such as your CRM, to carry out activities which build loyalty and grow your customer base.

Marketing Mix Modelling 

With online multi-touch attribution coming under threat from browser cookie deprecation, marketing mix modelling can step in to show you the impact and effectiveness of your media channel investments.

Data dashboarding

Bring your datasets together to show what’s important with dashboarding through Looker Studio and Power BI, among others. Work with us to connect varying data sources, refining and cleansing data, to achieve near-time or real-time dashboarding.

Attribution modelling & model building

Understand where value is obtained through a variety of attribution modelling methods. We’ll assist in creating custom attribution models to show the real causal impacts and channel contributions to your overall digital advertising ROI.

Lead quality analysis

Gain insight into the quality of your leads and how to better leverage the opportunities and translate them into conversions. Where possible, connect CRM data with advertising data to highlight cause-and-effect relationships to optimise ROI.


Look ahead to the future with robust business forecasting, powered by historical data, machine learning and trend analysis within your industry.

It’s not all just about the numbers…

Although we’re proud of our approach to data science as a force for business growth, we’re aware that the best results don’t simply come from numbers alone.

As a team of creative thinkers, we’re always looking to challenge our approach to data management and the findings presented to us by the science, helping to ensure that the human element of your business is always kept at the forefront of your strategy. Get in touch.

Our approach to data science

When it comes to data science, our expertise extends far beyond conventional analytics. We specialise in harnessing the power of advanced statistical analysis, machine learning, and predictive modelling to extract actionable insights from your data. 

Our approach to data science for marketing analytics involves leveraging advanced statistical techniques to uncover hidden patterns, applying machine learning algorithms for dynamic data analysis, and employing predictive modelling to provide strategic insights. From consultation to implementation, we tailor our services to meet your unique business needs, ensuring that data science becomes a driving force behind your success.

In addition to our advanced data science capabilities, we offer a suite of services tailored to enhance media effectiveness, including incrementality testing and media mix modelling. These complementary offerings ensure that your marketing efforts are not only data-driven but also finely tuned for maximum impact.

At Impression, we don’t just analyse data—we unlock its potential, providing a transformative approach to data science that aligns seamlessly with your business goals.

Data science FAQs


Find out what we can do for your business

Whether you’re looking to optimise marketing strategies, enhance customer engagement, or gain valuable insights from your data, our team is here to help. Fill out the form, give us a call or drop us an email. We look forward to hearing from you.