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Data Science

Real Data Science To Power Digital Advertising Innovation

We’re always seeking to change and iterate on how we engage with the evolving world of digital. Our approach to data science as a core element of enterprise marketing strategy helps ensure you’re ahead of the curve.

Data science as a source for truth

Insights lie at the heart of customer behaviour data, yet unlocking it can sometimes seem impossible. By using cutting-edge data extraction, pipelines and modelling techniques, we can help you automate and glean meaningful insights — and sometimes predictions — about your customers and their behaviour.

Whether you’re an enterprise B2B PLC, retail or boutique direct-to-consumer business, your success hinges on your ability to understand and interact with your customers consistently. How then, can you gain insight into human behaviour online and distil it into an actionable plan?

The answer lies in your data – that which you’ve earned by serving your customers and prospects to-date. By building robust data capture methodologies, combining and homogenising data via pipelines, where possible, and marrying this to machine learning models, you can identify and extract the story behind the numbers, learning what makes your customer tick and creating audience definitions to find new ones.

We’re experts at helping you to grow your data maturity and implement data science practices into your existing marketing efforts and unlock the value in the data you already own.

Our approach to data science

LTV modelling

Learn how an individual engages with your business through LTV (lifetime value) modelling, using automation where possible. Apply the knowledge gained through various sources, such as your CRM, to carry out activities which build loyalty and grow your customer base.

Media Mix Modelling 

With online multi-touch attribution coming under threat from browser cookie deprecation, media mix modelling can step in to show you the impact and effectiveness of your media channel investments.

Data dashboarding

Bring your datasets together to show what’s important with dashboarding through Looker Studio and Power BI, among others. Work with us to connect varying data sources, refining and cleansing data, to achieve near-time or real-time dashboarding.

Attribution modelling & model building

Understand where value is obtained through a variety of attribution modelling methods. We’ll assist in creating custom attribution models to show the real causal impacts and channel contributions to your overall digital advertising ROI.

Lead quality analysis

Gain insight into the quality of your leads and how to better leverage the opportunities and translate them into conversions. Where possible, connect CRM data with advertising data to highlight cause and effect relationships to optimise ROI.


Look ahead to the future with robust business forecasting, powered by historical data, machine learning and trend analysis within your industry.


It’s not all just about the numbers…

Although we’re proud of our approach to data science as a force for business growth, we’re aware that the best results don’t simply come from numbers alone.

As a team of creative thinkers, we’re always looking to challenge our approach to data management and the findings presented to us by the science, helping to ensure that the human element of your business is always kept at the forefront of your strategy. Get in touch.

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