Digital PR drives considerable value alongside other online marketing activities. This is because its benefit spans the more general goal of brand awareness to include the more tangible goals relating to search rankings and domain authority. Digital PR at Impression builds quality and relevance to influence rankings and visibility.
We believe that effective digital PR is an integral part of the ‘bigger picture’. Our digital PR experts work closely with our own or your internal SEO team to understand the goal, whether that’s to improve rankings for a particular page, drive more traffic to a particular product or simply help raise brand awareness online. Together, we drive measurable results that can be attributed to our combined activity.
We do this by taking SEO one step further. Whilst traditional SEO link building might focus on getting links to a page, digital PR is all about understanding the product or service that’s being promoted, distilling the core messages surrounding it and communicating those messages in such a way that they are featured in the places your audience is already active online. As a result, you also get more links to your website, which supports your SEO success overall.