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Digital PR Agency

Creative, measurable digital PR strategies focusing on business goals

We’re a multi-award-winning digital PR agency, working with businesses like yours to get them in front of potential customers as they browse online.

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How digital PR can help your business

Digital PR is about building measurable strategies that prioritise relevant and quality results, as much as it’s about big placements and viral campaigns.

We are Impression, a leading digital PR agency that’s been behind many successful campaigns. We help brands from across the world stand out online whilst achieving their business goals. Learn more about our approach:

Digital PR services we offer

Your digital PR strategy is formed from the end goals you want to achieve. This could be focussing on where you want it to drive value across your website and broader business to who you’re trying to target, what stories you want to tell and what types of websites you’d like to be featured on. We’ll set the strategy that’s right for you with a focus on driving measurable value.

To achieve coverage across relevant publications, and earn increased brand awareness, our team will present ideas with an understanding and focus on your business, values and customers.

We follow the news cycle to identify opportunities for you, placing expertise-led insight where appropriate or building out larger-scale content that will travel well in the current press landscape, riding the wave of emerging trends and stories.

Press Office Function

By identifying your internal assets like expert spokespeople and proprietary data, we’ll ensure you’re in the best position to issue expert comments to journalists or to react to breaking news to put the expertise of your company at the forefront of the story.

We’re an industry-leading digital PR agency with experience across a variety of sectors and can help you share your stories through trade specific websites and publications. Perhaps your business has local SEO goals, we can create hyperlocal campaigns placing your business at the core of the news agenda and driving value from relevant local news publications.

E-E-A-T has become an even greater consideration for SEO. As part of our digital PR services, we’ll work closely with your internal team to identify experts in the business and build their reputation, offering journalists a go-to when looking for insight and comment.

All businesses have insights to give and knowledge to share, whether that be from owned data or internal experts. Your insights, alongside wider research which we’ll conduct, allow our team to build resources for your site that earn links, such as reports, white papers, and informative guides.

Our approach to digital PR

Some of the world’s leading brands invest in digital PR with Impression. Our work is always tailored to the unique needs and goals of your business, but a typical strategy will comprise:

Helping brands like yours stand out online

“Our digital PR strategies are fuelled by creativity and directed by an in-depth understanding of the media and the client’s brand. The campaigns and strategies we build for clients have brand, relevance and purpose at the heart, and sit on a foundation of SEO understanding and direction. Our work exists to earn press coverage with storytelling that resonates with customers. We create brand affinity and influence organic visibility to drive effective bottom line impact.”


We’re widely regarded as one of the top digital PR agencies in the industry. Our efforts in delivering impactful results for clients have seen us pick up accolades at several major UK awards, including:



Commenting on our successful campaign for car insurance provider, Marmalade, the UK Search Awards judge described it as “undoubtedly a world-class demonstration of how to execute a highly relevant digital PR campaign for a brand, going beyond the mere creation of on-site content and outreach efforts.”

Wondering if we can drive growth for a business like yours? Take a look at a selection of our client portfolio below.

traditional PR vs digital PR

What’s the difference between traditional PR and digital PR?

Predominantly the major difference between traditional PR and digital PR is in measurability and being able to establish a return on investment. We use a wide range of PR tactics to achieve our client’s goals, agreeing in advance on the KPIs and ensuring relevant, measurable, visible and tangible benefits. We celebrate the outcomes as well as the outputs.

We build links and brands.

Our work is always centred around your goals and business.

In the majority of cases, that means we’re building quality links guided by analysis, as opposed to focusing on the volume of links guided by quick wins  – but it also means we’re creating compelling content that positions your brand positively in front of your target audience.

Our clients have been featured in…

Digital PR and SEO

Digital PR is a fundamental requirement of SEO, and each service benefits the other

Digital PR can benefit your SEO strategy by encouraging coverage and links around the web which point back to your site. This improves the authority and strength of your site and as such improves your search rankings and overall site visibility, too. Similarly, SEO benefits digital PR by uncovering the topics and themes that people are searching for; feeding into the campaign strategy and the type of content you share through the PR activity.

Our Digital PR team works closely with our SEO team to ensure that on-page content drafted for the site is newsworthy and can lend itself to coverage or natural pick-up by journalists.

Advice and Training

Digital PR advice and training

Your investment in digital PR training with Impression will help you learn how to craft a successful digital PR strategy based on solid audience understanding, target publication lists and extensive knowledge of SEO techniques.

Your business has unique needs based on its own goals and digital marketing journey. We’ll work with you to craft a bespoke training plan that fulfils those needs and ensures you’re equipped to use your new skills to achieve positive results for your business.

Digital PR for measurable gains

Digital PR drives considerable value alongside other online marketing activities. This is because its benefit spans the more general goal of brand awareness to include the more tangible goals relating to search rankings and domain authority. Digital PR at Impression builds quality and relevance to influence rankings and visibility.

We believe that effective digital PR is an integral part of the ‘bigger picture’. Our digital PR experts work closely with our own or your internal SEO team to understand the goal, whether that’s to improve rankings for a particular page, drive more traffic to a particular product or simply help raise brand awareness online. Together, we drive measurable results that can be attributed to our combined activity.

We do this by taking SEO one step further. Whilst traditional SEO link building might focus on getting links to a page, digital PR is all about understanding the product or service that’s being promoted, distilling the core messages surrounding it and communicating those messages in such a way that they are featured in the places your audience is already active online. As a result, you also get more links to your website, which supports your SEO success overall.

Digital PR FAQs

Proven results from our digital PR services

See more of our case studies
700+ links drives success in a competitive SERP landscape

700+ links drives success in a competitive SERP landscape



Digital PR


Automotive, Finance

Read Full Case Study
Read Full Case Study
Digital PR strategy delivers 60% uplift in organic traffic for luxury bed retailer

Digital PR strategy delivers 60% uplift in organic traffic for luxury bed retailer



Digital PR


Home Improvement, Retail

Read Full Case Study
Read Full Case Study
Master jeweller unlocks £1m in monthly revenue

Master jeweller unlocks £1m in monthly revenue



Digital PR, SEO


Fashion, Luxury & Beauty

Read Full Case Study
Read Full Case Study

Talk to an expert

Find out what we can do for your business

Fill out the form, give us a call or drop us an email. We look forward to hearing from you.