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Digital PR Agency

Creative, measurable digital PR strategies focusing on business goals

Digital PR helps to get your business in front of potential customers as they browse the web and is a highly effective brand awareness tool.

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Your opportunity

Digital PR is about building measurable strategies that prioritise relevant and quality results, as much as it’s about big placements and viral campaigns.

We help brands from across the world stand out online whilst achieving their business goals. Learn more about our approach:

Digital PR services we offer

Your digital PR strategy is formed from the end goals you want to achieve. This could be focussing on where you want it to drive value across your website and broader business to who you’re trying to target, what stories you want to tell and what types of websites you’d like to be featured on. We’ll set the strategy that’s right for you with a focus on driving measurable value.

To achieve coverage across relevant publications, and earn increased brand awareness, our team will present ideas with an understanding and focus on your business, values and customers. This, in turn, will enable us to create a range of different campaigns that are relevant, innovative and cut through the noise to drive a bottom line difference.

Proactive strategies may form the backbone of our digital PR services, but our team can also act as your eyes and ears when it comes to the news agenda. We follow the news cycle to identify opportunities for you, placing expertise-led insight where appropriate or building out larger scale content that will travel well in the current press landscape, riding the wave of emerging trends and stories.

Press Office Function

As a business investing in digital PR, you’ll want to ensure that your team is poised and ready to respond to incoming requests from journalists. By identifying your internal assets like expert spokespeople and proprietary data, we’ll ensure you’re in the best position to issue expert comments to journalists or to react to breaking news to put the expertise of your company at the forefront of the story.

We’re an industry-leading digital PR agency with experience across a variety of sectors and can help you share your stories through trade specific websites and publications. Perhaps your business has local SEO goals, or aspirations to grow in specific areas, if so, we can create hyperlocal campaigns placing your business at the core of the news agenda and driving value from relevant local news publications.

E-E-A-T has become an even greater consideration for SEO, so it’s important that your brand and the authors within be positioned as experts in the field, with authority and trust at the core – and digital PR can support that. As part of our digital PR services, we’ll work closely with your internal team to identify experts in the business and build their reputation, offering journalists a go-to when looking for insight and comment.

All businesses have insights to give and knowledge to share, whether that be from owned data or internal experts. These are incredibly valuable and are inherently newsworthy. Your insights, alongside wider research which we’ll conduct, allow our team to build resources for your site that earn links, such as reports, white papers, and informative guides.

Our approach to digital PR

Some of the world’s leading brands invest in digital PR with Impression. Our work is always tailored to the unique needs and goals of your business, but a typical strategy will comprise:


traditional PR vs digital PR

What’s the difference between traditional PR and digital PR?

Predominantly the major difference is in measurability and being able to establish a return on investment. We use a wide range of PR tactics to achieve our client’s goals, agreeing in advance on the KPIs and ensuring relevant, measurable, visible and tangible benefits. We celebrate the outcomes as well as the outputs.


We build links and brands.

The work we do is always centred around your goals and business.

In the majority of cases, that means we’re building quality links guided by analysis, as opposed to focusing on the volume of links guided by quick wins  – but it also means we’re creating compelling content that positions your brand positively in front of your target audience.

Our clients have been featured in…


Digital PR and SEO

Digital PR is a fundamental requirement of SEO and each service benefits the other.

Digital PR focuses on creating positive, tactical and influential messages and distributing them through the channels that are most successful to build brand awareness and authority. SEO focuses on developing quality content which ranks well in the search results and is shared and mentioned across the web.

Digital PR can benefit your SEO strategy by encouraging coverage and links around the web which point back to your site. This improves the authority and strength of your site and as such improves your search rankings and overall site visibility, too. Similarly, SEO benefits digital PR by uncovering the topics and themes that people are searching for; feeding into the campaign strategy and the type of content you share through the PR activity. 

Our Digital PR team works closely with our SEO team to ensure on-page content drafted for the site is newsworthy and can lend itself to coverage or natural pick-up by journalists and our SEO team works closely with Digital PR to ensure that all activity is optimised and works as hard as it can to deliver real value.


Advice and Training

Digital PR advice and training

Your investment in digital PR training with Impression will help you learn how to craft a successful digital PR strategy based on solid audience understanding, target publication lists and extensive knowledge of SEO techniques.

Your business has unique needs based on its own goals and digital marketing journey. We’ll work with you to craft a bespoke training plan that fulfils those needs and ensures you’re equipped to use your new skills to achieve positive results for your business.

Digital PR for Measurable Gains

Digital PR drives considerable value alongside other online marketing activities. This is because its benefit spans the more general goal of brand awareness to include the more tangible goals relating to search rankings and domain authority. Digital PR at Impression builds quality and relevance to influence rankings and visibility.

We believe that effective digital PR is an integral part of the ‘bigger picture’. Our digital PR experts work closely with our own or your internal SEO team to understand the goal, whether that’s to improve rankings for a particular page, drive more traffic to a particular product or simply help raise brand awareness online. Together, we drive measurable results that can be attributed to our combined activity.

We do this by taking SEO one step further. Whilst traditional SEO link building might focus on getting links to a page, digital PR is all about understanding the product or service that’s being promoted, distilling the core messages surrounding it and communicating those messages in such a way that they are featured in the places your audience is already active online. As a result, you also get more links to your website, which supports your SEO success overall.


Related Case Studies

See more of our case studies

700+ links drives success in a competitive SERP landscape



Digital PR


Automotive, Finance

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Read Full Case Study

Reactive campaign achieves 180+ links for national card retailer



Digital PR



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Read Full Case Study

Digital PR strategy delivers 60% uplift in organic traffic for luxury bed retailer



Digital PR


Home Improvement, Retail

Read Full Case Study
Read Full Case Study

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