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Consumer PR Agency

Data-driven, consumer-centric PR that delivers tangible growth

We’re an award-winning consumer PR agency, specialising in public relations for ambitious brands. We understand customers, their motivations and the challenges they face. We build creative campaigns to meet the challenges and engage consumers through effective storytelling, driving bottom-line business impact.

How a consumer PR agency drives growth for your business

As an experienced consumer PR agency, we understand that you’re looking to see brand exposure — but also revenue growth.

A wide variety of consumer brands trust Impression to help them achieve their core business goals through targeted PR strategies. Our team has earned a reputation for innovative campaigns that empower businesses to gain traction in the media and resonate with their target audiences.

The results? Placements that build measurable uplifts in branded search, backlinks that increase organic traffic to your site, and commercial gains that show a substantial return on your investment. If this speaks to what your brand is looking to achieve with PR, reach out to our team for a consultation.

Talk to our team for a consultation

The formula behind our consumer PR services

Our campaigns are based on a formula which has proven to work across clients we’ve worked with

This is the process that underpins all of our work, crafting an effective consumer PR campaign, every time.

Insights and data play a dual role, in one sense being needed to inform the strategy and understanding of the customer and the business, to being the basis of a creative campaign. All campaigns need data – a reason to exist and a concrete story to share.

Data and insights can be embellished through creativity, built upon to create an action or to drive a solution for consumers.

Our consumer PR work speaks for itself, effecting change for the businesses we’ve worked with 👇

Effective consumer PR is about understanding your customer 

Our proprietary process to understand the consumer and business also ensures our ideas and creative output remains relevant and core to the brand we’re working to benefit.

The BRIC framework ensures our team runs through four key steps in order to ensure a foundation of insight, data and understanding before ideation, painting a clear picture of the business and its consumer 👇

Consumer PR services we offer

As your consumer PR agency partner, you can make use of our full suite of creative content marketing services, or allow us to support your own internal team. Our consumer PR services are designed to enhance your brand narrative and generate disruptive media coverage all while fostering authentic connections with your customers. We can seamlessly integrate with your in-house team, ensuring that all PR efforts are aligned with your broader digital marketing objectives.

Campaign Ideation

Our team comprises ex-journalists, traditional PRs, SEOs and UX specialists, all of whom have extensive knowledge of the media, content marketing and how to engage different audiences. We’ll work closely with you to generate ideas that will achieve your goals, reflect your brand and align with your customers and prospective customers to drive interest, engagement and meaningful results.

Creative / UX

Our UX designers will bring the idea to life. That means working closely with your team to understand any brand guidelines and constraints, while understanding the media landscape in order to create content that reflects your business and communicates its core offering in the right way for the press.

Promotion Planning

We recognise that the benefits of a creative content campaign are much further reaching than solely acquiring new backlinks to your domain. We will work with you to capitalise on the broader set of benefits by advising on wider marketing activity across your business, e.g. working closely with channels such as paid social, programmatic and influencer to amplify the campaign and its impact.

Project Management

Our project managers will help scope out your project, ensure all requirements are captured and utilise appropriate aspects of the Agile methodology to streamline production. We’ll ensure your content campaign is on track to deliver against your wider business goals.

Development

Where a campaign requires elements of interactivity, for example, a tool that collects data alongside campaign content, development plays an integral role in ensuring your tool or any other interactive piece of content works as it should. Our team of developers are specialists in creative content development.

Outreach and Media Relations

Our digital PR specialists will be heavily involved in the project throughout and are responsible for its promotion to the press. We’ll identify the stories, build media lists, identify the appropriate journalists and conduct all outreach activity, aligning link-building activity with your wider business goals.

Consumer PR FAQs

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Find out what digital PR can do for your business.

Fill out the form, give us a call or drop us an email. We look forward to hearing from you.