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SEO

Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.

Find out more about our SEO services, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our SEO case studies too?

1 min read

MOTORS appoints Impression to drive digital growth

by Polly Astill

6 min read

The future of marketing technology is (and let’s face it, always has been) server-side

by Aaron Dicks

7 min read

February 2024 Google algorithm and search industry updates

by Suzannah Page + Emma Robinson

7 min read

January 2024 Google algorithm and search industry updates

by Emma Robinson + Suzannah Page

2 min read

Meta tags in SEO: What they are and how to use them

by Suzannah Page

16 min read

How to measure and improve page speed

by Luke Davis

1 min read

AvailableCar appoints Impression as its organic search partner

by Polly Astill

7 min read

December 2023 Google algorithm and search industry updates

by Suzannah Page + Emma Robinson

17 min read

Guide to Bing Webmaster Tools for 2024

by Jonathan Theuring

6 min read

Guide to Search Generative Experience in 2024

by Jonathan Theuring

10 min read

November 2023 Google algorithm and search industry updates

by Emma Robinson + Suzannah Page + Team Impression

29 min read

The complete JavaScript SEO guide

by Chris Rogers + Louisa Holman

11 min read

October 2023 Google algorithm and search industry updates

by Suzannah Page + Emma Robinson

10 min read

Understanding Google’s Core Web Vitals metric INP and how to measure it

by Chris Rogers

18 min read

The purpose of blogs: Showcasing value in Google Analytics 4

by Jonathan Theuring

40 min read

Google’s E-E-A-T: The Complete Guide

by Luca Hargrave

9 min read

How to calculate Organic Search CPA: Formulas & Examples

by Nathan Dale

1 min read

Impression shortlisted four times at The Drum Awards

by Polly Astill

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