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Blog

Tips, advice, guides, opinions and updates from award winning digital agency Impression.

6 min read

December 2024 Google Algorithm and Search Industry Updates

by Suzannah Page + Claire Le

7 min read

Impression’s paid media predictions for 2025

by Nick Handley + Harriet Howarth

7 min read

Server-side tagging in Google Tag Manager (GTM)

by Harry Brace

31 min read

Bing vs Google: Search Engine Comparison 2025

by Jonathan Theuring + Katie Barnard

11 min read

ComplE-E-A-T: A framework to unite SEO and CRO strategy

by Petar Jovetic + Isabel Nunez-Lopez

7 min read

How SEO strategies can leverage ChatGPT in 2025

by Charlie Norledge + Team Impression

25 min read

Digital marketing glossary – key terms for 2025

by Team Impression

10 min read

Understanding the workings of Bayesian A/B testing

by Jake Piekarski

9 min read

November 2024 Google algorithm and search industry updates

by Emma Robinson + Suzannah Page

21 min read

Propensity Modelling: Definition, types and use cases

by Aaron Dicks

5 min read

Prime Yourself – Amazon Prime Day 2025

by Claire Henley + Dave Alexander

1 min read

Spotlight On – Rosie Vacciana-Browne, Digital PR Executive at Impression

by Rose Watkins-Jones

17 min read

GDPR & Marketing: The Definitive Guide to General Data Protection Regulations in 2025

by Aaron Dicks

4 min read

Using Share of Search to measure Brand Demand

by Zoe Le

1 min read

Spotlight On – Laura Arens, Senior Digital Strategist at Impression

by Zoë Ogden

1 min read

Impression shortlisted 6 times at The Northern Digital Awards 

by Matthew Ahern

1 min read

Spotlight On – Craig Bates, Client Success Lead at Impression

by Rose Watkins-Jones

1 min read

Spotlight On – Katie Barnard, Technical Development and Impact Specialist at Impression

by Rose Watkins-Jones

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