Blog

As our paid search clients grow in media spend, we encourage them to migrate away from in-platform optimisation and explore the powerful features available from SA360. This can be a steep learning curve for any PPC professional, and something I experienced a couple of years ago. To share my knowledge, I’ve put together an extensive […]

Facebook ads can be a great way to connect with your target audience. Despite the hype around new industry players (TikTok, we’re looking at you), Facebook still holds the crown as the world’s largest social media platform. With almost 3 billion active monthly users, Facebook offers an unrivalled user base – creating huge opportunities for […]

With digital marketing constantly evolving, it can be difficult to keep up with all of the different words and terminology. To help improve your knowledge, we’ve compiled a list of digital marketing terms and definitions most commonly used within industry. Whether you’re just starting out in your career or want to better understand the work […]

In this guide, we’ve compiled a list of easy to digest ad format explanations, as well as their benefits and disadvantages to help you better understand what all the words mean. As someone who’s worked on Search campaigns for a long time now, I can well understand that the jargon and terminology of Google & […]

As our paid search clients grow in media spend, we encourage them to migrate away from in-platform optimisation and explore the powerful features available from SA360. This can be a steep learning curve for any PPC professional, and something I experienced a couple of years ago. To share my knowledge, I’ve put together an extensive […]