Welcome to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression.
This interview is of Craig Bates on an individual basis and is about his career progression to date. All opinions, ideas and comments were current at the time of filming and do not necessarily reflect those of his current or former employers, respective parent companies or associates/colleagues.
In this episode, Craig Bates, Client Success Lead, talks about the importance of effective account management at agencies, how to approach working with clients, and the challenges of a client-facing role.
See the complete list of topics we cover in the description below:
- 00:23 – Introduction to Craig and his role
- 01:20 – A day in the life of a Client Success Lead
- 02:25 – Choosing Impression and staying here
- 04:22 – Impression’s approach to working with clients
- 06:13 – The highlights and challenges of working in a client-facing role
If you want to hear more from Craig, follow him on LinkedIn.
Thanks for watching. For more content like this, don’t forget to sign up for our newsletter, subscribe to our YouTube channel and follow us on social media @impressiontalk on X and Instagram, or find us on Linkedin and Facebook.
Catch up with the latest Spotlight On videos on our blog.