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10 min read

What’s new in Paid Media: November 2025 industry updates

The nights are drawing in, and the end of the year is approaching fast. November is often a critical month for marketers as Black Friday and the Christmas rush kick sales into high gear. Alongside seasonal promotions, the paid media landscape is evolving rapidly. This month’s highlights include… Google Ads introduces Waze ads for Performance […]


19 min read

A Strategic Guide to Brand Measurement