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Programmatic

6 min read

What’s new in Paid Media: October 2026 industry updates

Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Google Performance Max finally adds channel prioritisation Kicking things off with a major update for PPC, Google has rolled out channel prioritisation and budget caps for Performance Max […]

by Edward Jolliffe + Jennifer Shin

4 min read

The Reach Paradox: Why you shouldn’t have to choose between scale and quality

by Collette Pratt

5 min read

Impression x Meta: The Metrics That Matter – Key takeaways

by Liam Wade + Amy Stamper + Harriet Fitzgerald

6 min read

What’s new in Paid Media: August 2026 industry updates

by Joe Turnbull + Akshaya Korada

5 min read

What’s new in Paid Media: July 2026 industry updates

by Harry Clements + Akshaya Korada

7 min read

What’s new in Paid Media: June 2026 industry updates

by Harry Clements + Jennifer Shin

9 min read

What’s new in Paid Media: May 2026 industry updates

by Joe Turnbull + Ewan Brennan

7 min read

What’s new in Paid Media: April 2026 industry updates

by Akshaya Korada + Harry Clements

  • AI
9 min read

Brand Salience is the antidote to Zero-Click Search

by Harriet Fitzgerald

6 min read

What’s new in Paid Media: March 2026 industry updates

by Team Impression

6 min read

What’s new in Paid Media: February 2026 industry updates

by Akshaya Korada + Anoush Mbuti

5 min read

What’s new in Paid Media: January 2026 industry updates

by Team Impression

6 min read

What’s new in Paid Media: December 2025 industry updates

by Team Impression

10 min read

What’s new in Paid Media: November 2025 industry updates

by Akshaya Korada

9 min read

What’s new in Paid Media: October 2025 industry updates

by Yasmin Burchill

6 min read

What’s new in Paid Media: September 2025 industry updates

by Ted Elsassi

10 min read

What’s new in Paid Media: August 2025 industry updates

by Team Impression

11 min read

What’s new in Paid Media: July 2025 industry updates

by Olivia Rowse

19 min read

A Strategic Guide to Brand Measurement

by Abbie Hare + Harriet Fitzgerald + Lauren + Greg Holland

7 min read

AI in Display & Video Advertising – Where does the value lie?

by Jacob Shaw

10 min read

What’s new in Paid Media: May 2025 industry updates

by Yasmin Burchill

8 min read

5 Display campaigns that captivated audiences and what you can learn from them

by Collette Pratt

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