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What’s new in Paid Media: May 2026 industry updates
9 min read

What’s new in Paid Media: May 2026 industry updates

Welcome to the latest blog from the Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Meta Ads officially integrates with Claude From the beginning of May, Meta officially opened its advertising ecosystem to third-party AI assistants by launching Meta […]

by Joe Turnbull + Ewan Brennan

What’s new in Paid Media: April 2026 industry updates
7 min read

What’s new in Paid Media: April 2026 industry updates

by Akshaya Korada + Harry Clements

Brand Salience is the antidote to Zero-Click Search
9 min read

Brand Salience is the antidote to Zero-Click Search

by Harriet Fitzgerald

What’s new in Paid Media: March 2026 industry updates
6 min read

What’s new in Paid Media: March 2026 industry updates

by Team Impression

6 min read

What’s new in Paid Media: February 2026 industry updates

by Akshaya Korada + Anoush Mbuti

5 min read

What’s new in Paid Media: January 2026 industry updates

by Team Impression

6 min read

What’s new in Paid Media: December 2025 industry updates

by Team Impression

10 min read

What’s new in Paid Media: November 2025 industry updates

by Akshaya Korada

9 min read

What’s new in Paid Media: October 2025 industry updates

by Yasmin Burchill

6 min read

What’s new in Paid Media: September 2025 industry updates

by Suhani Agrawal

10 min read

What’s new in Paid Media: August 2025 industry updates

by Team Impression

11 min read

What’s new in Paid Media: July 2025 industry updates

by Olivia Rowse

19 min read

A Strategic Guide to Brand Measurement

by Isabella + Abbie Hare + Harriet Fitzgerald + Lauren

7 min read

AI in Display & Video Advertising – Where does the value lie?

by Jacob Shaw

10 min read

What’s new in Paid Media: May 2025 industry updates

by Yasmin Burchill

8 min read

5 Display campaigns that captivated audiences and what you can learn from them

by Collette Pratt

4 min read

From screens to streams: The video advertising landscape and how to navigate it

by Jacob Shaw

4 min read

Display and Video Advertising: How to pick the right platform for your goals

by Harriet Fitzgerald

9 min read

What’s new in Paid Media: April 2025 industry updates

by Suhani Agrawal

5 min read

9 ways to reach B2B decision makers with Display & Video advertising

by Collette Pratt

9 min read

What’s new in Paid Media: March 2025 industry updates

by Team Impression

4 min read

Digital out-of-home’s role in your media strategy

by Collette Pratt

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