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What’s new in Paid Media: July 2025 industry updates
11 min read

What’s new in Paid Media: July 2025 industry updates

Welcome to the latest blog from the Impression Paid Media Team, where we uncover the hottest news and trends to help you stay ahead of the curve.  As we’ve experienced heatwave after heatwave this Summer, the digital marketing landscape has also been heating up. With the growing influence of AI and a multitude of platform […]

by Olivia Rowse

A Strategic Guide to Brand Measurement
19 min read

A Strategic Guide to Brand Measurement

by Isabella + Ben Garry + Abbie Hare + Harriet Howarth + Lauren

AI in Display & Video Advertising – Where does the value lie?
7 min read

AI in Display & Video Advertising – Where does the value lie?

by Jacob Shaw

What’s new in Paid Media: May 2025 industry updates
10 min read

What’s new in Paid Media: May 2025 industry updates

by Ana Pereira

8 min read

5 Display campaigns that captivated audiences and what you can learn from them

by Collette Pratt

4 min read

From screens to streams: The video advertising landscape and how to navigate it

by Jacob Shaw

4 min read

Display and Video Advertising: How to pick the right platform for your goals

by Harriet Howarth

9 min read

What’s new in Paid Media: April 2025 industry updates

by Suhani Agrawal

5 min read

9 ways to reach B2B decision makers with Display & Video advertising

by Collette Pratt

9 min read

What’s new in Paid Media: March 2025 industry updates

by Divyarani Sishtla

4 min read

Digital out-of-home’s role in your media strategy

by Collette Pratt

14 min read

What’s new in Paid Media: February 2025 industry updates

by Olivia Rowse

7 min read

Digital vs Print OOH: Choosing the right format for high-impact campaigns

by Jacob Shaw

3 min read

Talk TV to me: Pros and cons of Linear vs Connected TV advertising

by Harriet Howarth

8 min read

New spaces to drive awareness for DTC brands and retailers

by Harriet Howarth

9 min read

3 ways to capture market share in Q4 and beyond

by Liam Wade

18 min read

Programmatic advertising explained: Types, best practices, trends

by Harriet Howarth

3 min read

Impression launches Programmatic service offering

by Polly Astill

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