Let's chat

+44 1158 242 212

Call us
Get in touch with our team
  1. Home
  2. Blog

Blog

Programmatic

What’s new in Paid Media: December 2025 industry updates
6 min read

What’s new in Paid Media: December 2025 industry updates

Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google integrates ‘Nano Banana Pro’ for automated creative Kicking things off with the biggest news from December is Google’s leap into high-end automation with […]

by Jennifer Shin + Ewan Brennan

What’s new in Paid Media: November 2025 industry updates
10 min read

What’s new in Paid Media: November 2025 industry updates

by Akshaya Korada + Joe Turnbull

What’s new in Paid Media: October 2025 industry updates
9 min read

What’s new in Paid Media: October 2025 industry updates

by Ana Pereira

What’s new in Paid Media: September 2025 industry updates
6 min read

What’s new in Paid Media: September 2025 industry updates

by Suhani Agrawal

10 min read

What’s new in Paid Media: August 2025 industry updates

by Team Impression

11 min read

What’s new in Paid Media: July 2025 industry updates

by Olivia Rowse

19 min read

A Strategic Guide to Brand Measurement

by Isabella + Ben Garry + Abbie Hare + Harriet Fitzgerald + Lauren

7 min read

AI in Display & Video Advertising – Where does the value lie?

by Jacob Shaw

10 min read

What’s new in Paid Media: May 2025 industry updates

by Ana Pereira

8 min read

5 Display campaigns that captivated audiences and what you can learn from them

by Collette Pratt

4 min read

From screens to streams: The video advertising landscape and how to navigate it

by Jacob Shaw

4 min read

Display and Video Advertising: How to pick the right platform for your goals

by Harriet Fitzgerald

9 min read

What’s new in Paid Media: April 2025 industry updates

by Suhani Agrawal

5 min read

9 ways to reach B2B decision makers with Display & Video advertising

by Collette Pratt

9 min read

What’s new in Paid Media: March 2025 industry updates

by Team Impression

4 min read

Digital out-of-home’s role in your media strategy

by Collette Pratt

14 min read

What’s new in Paid Media: February 2025 industry updates

by Olivia Rowse

7 min read

Digital vs Print OOH: Choosing the right format for high-impact campaigns

by Jacob Shaw

3 min read

Talk TV to me: Pros and cons of Linear vs Connected TV advertising

by Harriet Fitzgerald

8 min read

New spaces to drive awareness for DTC brands and retailers

by Harriet Fitzgerald

9 min read

3 ways to capture market share in Q4 and beyond

by Liam Wade

18 min read

Programmatic advertising explained: Types, best practices, trends

by Harriet Fitzgerald

Drop us an email

hello@impressiondigital.com

For new business enquiries, use our Get in Touch form to submit your brief and receive the quickest response.

Nottingham

Fothergill House, 16 King St, Nottingham, NG1 2AS, UK

London

Runway East Borough Market, 20 St Thomas Street, London, SE1 9RS, UK

Manchester

Colony, 1 Silk St, Ancoats, Manchester M4 6LZ

New York

160 Varick Street, New York, New York, 10013, USA
Google rating 10 stars out of 5 stars 64 reviews
DRUM

8.6

Drum Rating 8.6

Copyright © Impression Digital Limited, 2026. Any illegal reproduction of this content will result in immediate legal action.
Impression Digital® and Impression® are registered trademarks.
Impression Digital Limited Registered in England and Wales No. 08284662. VAT No. GB186363774.
Impression Digital Inc. Registered in Delaware No. 3619616