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Paid Social

Keeping up to date with the latest Paid Social trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!

What’s new in Paid Media: December 2025 industry updates
6 min read

What’s new in Paid Media: December 2025 industry updates

Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google integrates ‘Nano Banana Pro’ for automated creative Kicking things off with the biggest news from December is Google’s leap into high-end automation with […]

by Jennifer Shin + Ewan Brennan

What’s new in Paid Media: November 2025 industry updates
10 min read

What’s new in Paid Media: November 2025 industry updates

by Akshaya Korada + Joe Turnbull

What’s new in Paid Media: October 2025 industry updates
9 min read

What’s new in Paid Media: October 2025 industry updates

by Ana Pereira

Impression shortlisted four times in The Drum Awards
1 min read

Impression shortlisted four times in The Drum Awards

by Matthew Ahern

6 min read

What’s new in Paid Media: September 2025 industry updates

by Suhani Agrawal

7 min read

Meta’s new ad-free subscription: What does this mean for advertisers?

by Amy Stamper

4 min read

The charitable campaign conundrum: Balancing emotive ad creative with ad platform policy

by Alex Kadukova

10 min read

What’s new in Paid Media: August 2025 industry updates

by Team Impression

4 min read

How online platforms are adapting and implementing AI [Video]

by Nick Handley + Aaron Dicks

11 min read

What’s new in Paid Media: July 2025 industry updates

by Olivia Rowse

19 min read

A Strategic Guide to Brand Measurement

by Isabella + Ben Garry + Abbie Hare + Harriet Fitzgerald + Lauren

21 min read

What’s New in Paid Media: June 2025 Industry Updates

by Amandeep Padda

7 min read

Meta × GA4 Integration: A Marketer’s Guide

by Amandeep Padda

7 min read

Meta Blueprint Certification: Unlocking your Meta Advertising Potential

by Team Impression

10 min read

What’s new in Paid Media: May 2025 industry updates

by Ana Pereira

9 min read

What’s new in Paid Media: April 2025 industry updates

by Suhani Agrawal

9 min read

What’s new in Paid Media: March 2025 industry updates

by Team Impression

5 min read

The Pinterest Performance+ Playbook: Strategies for smarter investment

by Amy Smallman

8 min read

Leveraging UGC in 2025: Shaping the future of brand engagement 

by Amandeep Padda

14 min read

What’s new in Paid Media: February 2025 industry updates

by Olivia Rowse

8 min read

Bans, Controversy & Boycotts: How brands can safely navigate disruption in the social media landscape

by Jasmine Gorst

7 min read

Impression’s paid media predictions for 2025

by Nick Handley + Harriet Fitzgerald

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