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Paid Social

Keeping up to date with the latest Paid Social trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!

What’s new in Paid Media: March 2026 industry updates
6 min read

What’s new in Paid Media: March 2026 industry updates

Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google shifts search to ‘Agentic Commerce’ with AI Mode Kicking things off with the changing face of search, Google is officially moving away from […]

by Edward Jolliffe + Jennifer Shin

Breaking into the ‘Black Box’: An e-commerce case study on unlocking Meta’s product-level ad data
10 min read

Breaking into the ‘Black Box’: An e-commerce case study on unlocking Meta’s product-level ad data

by Amy Stamper

What’s new in Paid Media: February 2026 industry updates
6 min read

What’s new in Paid Media: February 2026 industry updates

by Akshaya Korada + Anoush Mbuti

What’s new in Paid Media: January 2026 industry updates
5 min read

What’s new in Paid Media: January 2026 industry updates

by Joe Turnbull + Harry Clements

6 min read

What’s new in Paid Media: December 2025 industry updates

by Jennifer Shin + Ewan Brennan

10 min read

What’s new in Paid Media: November 2025 industry updates

by Akshaya Korada + Joe Turnbull

9 min read

What’s new in Paid Media: October 2025 industry updates

by Ana Pereira

1 min read

Impression shortlisted four times in The Drum Awards

by Matthew Ahern

6 min read

What’s new in Paid Media: September 2025 industry updates

by Suhani Agrawal

7 min read

Meta’s new ad-free subscription: What does this mean for advertisers?

by Amy Stamper

4 min read

The charitable campaign conundrum: Balancing emotive ad creative with ad platform policy

by Alex Kadukova

10 min read

What’s new in Paid Media: August 2025 industry updates

by Team Impression

4 min read

How online platforms are adapting and implementing AI [Video]

by Mike Wickham

11 min read

What’s new in Paid Media: July 2025 industry updates

by Olivia Rowse

19 min read

A Strategic Guide to Brand Measurement

by Isabella + Abbie Hare + Harriet Fitzgerald + Lauren

21 min read

What’s New in Paid Media: June 2025 Industry Updates

by Amandeep Padda

7 min read

Meta × GA4 Integration: A Marketer’s Guide

by Amandeep Padda

7 min read

Meta Blueprint Certification: Unlocking your Meta Advertising Potential

by Team Impression

10 min read

What’s new in Paid Media: May 2025 industry updates

by Ana Pereira

9 min read

What’s new in Paid Media: April 2025 industry updates

by Suhani Agrawal

9 min read

What’s new in Paid Media: March 2025 industry updates

by Team Impression

5 min read

The Pinterest Performance+ Playbook: Strategies for smarter investment

by Amy Smallman

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