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Measurement

Here at Impression, ongoing research and training is a huge part of how we keep our Media Solutions team up-to-date with the latest happenings in the world of web & app analytics, martech, data science and media effectiveness. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too. Find out more about our Analytics Agency services, or browse our latest tips, advice and opinions below.

7 min read

AI & Automation in Modern Marketing [Video series]

What the AI Evolution Means for Marketers with Claire Elsworth & Nick Handley In this video, join marketing experts Claire Elsworth and Nick Handley as they demystify the AI evolution and explain what it means for modern marketers… Claire and Nick challenge the idea that AI is a threat, instead revealing how it’s a powerful […]


19 min read

A Strategic Guide to Brand Measurement

7 min read

Meta × GA4 Integration: A Marketer’s Guide

2 min read

Measurement plans and KPI frameworks [Video series]

5 min read

Measurement in Digital PR and Link Building

7 min read

Google Meridian: What you need to know