Creative Testing and Experimentation – Tailored Ads, UGC, and stakeholder buy-in [Video]
Did you know that creative is responsible for 86% of sales lift in digital ads? Isabella and Mike explore the importance of high-quality tailored creative in the digital advertising space. Isabella discusses several approaches and helpful tools for creating high-performing ads, focussing on testing and experimentation. Mike Weir: How important is creative? Isabella Smith: Creative […]
