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Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!

Find out more about our PPC services, or browse our latest tips, advice and opinions below.

AI & Automation in Modern Marketing [Video series]
7 min read

AI & Automation in Modern Marketing [Video series]

What the AI Evolution Means for Marketers with Claire Elsworth & Nick Handley In this video, join marketing experts Claire Elsworth and Nick Handley as they demystify the AI evolution and explain what it means for modern marketers… Claire and Nick challenge the idea that AI is a threat, instead revealing how it’s a powerful […]

by Team Impression

The AIDA Model in Marketing: Uses & Examples
12 min read

The AIDA Model in Marketing: Uses & Examples

by Katie Barnard + Jonathan Theuring

What’s new in Paid Media: August 2025 industry updates
10 min read

What’s new in Paid Media: August 2025 industry updates

by Divyarani Sishtla

How online platforms are adapting and implementing AI [Video]
4 min read

How online platforms are adapting and implementing AI [Video]

by Nick Handley + Aaron Dicks

11 min read

What’s new in Paid Media: July 2025 industry updates

by Olivia Rowse

6 min read

Performance Marketing is getting smarter: The blurring lines between paid & organic advertising

by Charlie Norledge + Mike Wickham

7 min read

AI in Display & Video Advertising – Where does the value lie?

by Jacob Shaw

21 min read

What’s New in Paid Media: June 2025 Industry Updates

by Amandeep Padda

7 min read

Meta Blueprint Certification: Unlocking your Meta Advertising Potential

by Team Impression

10 min read

What’s new in Paid Media: May 2025 industry updates

by Ana Pereira

9 min read

What’s new in Paid Media: April 2025 industry updates

by Suhani Agrawal

6 min read

Using online reviews to support your Paid Media activity

by Oliver Dykes

9 min read

What’s new in Paid Media: March 2025 industry updates

by Divyarani Sishtla

14 min read

What’s new in Paid Media: February 2025 industry updates

by Olivia Rowse

1 min read

Ad Copy for PPC: Beyond Best Practices in 2025

by Jack Harris + Eduardo Gama

24 min read

Complete guide to the Google Ads Editor

by Salik Chaudry

1 min read

International PPC campaigns: How to succeed in 2025

by Team Impression

7 min read

Impression’s paid media predictions for 2025

by Nick Handley + Harriet Howarth

31 min read

Bing vs Google: Search Engine Comparison 2025

by Jonathan Theuring + Katie Barnard

9 min read

Planning for the peak selling season

by Jacob Shaw + Mike Wickham

4 min read

Create urgency this Black Friday with dynamic countdown ads

by Mike Wickham

3 min read

Impression joins The Google Video Expert Program

by Nick Handley

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