Let's chat

+44 1158 242 212

Call us
Get in touch with our team
  1. Home
  2. Blog

Blog

Tips, advice, guides, opinions and updates from award winning digital agency Impression.

Guide to Search Generative Experience (AI Overviews) in 2026
6 min read

Guide to Search Generative Experience (AI Overviews) in 2026

Search Generative Experience (SGE) was first announced in 2023, and then officially rolled out as AI Overviews (AIO) on 14th May 2024. It uses advanced machine learning techniques to generate organic search results and recommendations that are tailored to the specific needs and preferences of individual users. Traditional search engines use keyword, site speed and […]

by Jonathan Theuring

AI & Automation in Modern Marketing [Video series]
7 min read

AI & Automation in Modern Marketing [Video series]

by Team Impression

Impression’s Impact in 2024
8 min read

Impression’s Impact in 2024

by Zoë Ogden

The AIDA Model in Marketing: Uses & Examples
12 min read

The AIDA Model in Marketing: Uses & Examples

by Katie Barnard + Jonathan Theuring

3 min read

Performance without soul: Why creative is the answer to the ad crisis

by Immy Fox

9 min read

Brand Salience is the antidote to Zero-Click Search

by Harriet Fitzgerald

12 min read

The CMO’s Guide to AI Metrics: What KPIs actually matter?

by Louisa Holman

6 min read

What’s new in Paid Media: March 2026 industry updates

by Edward Jolliffe + Jennifer Shin

10 min read

Breaking into the ‘Black Box’: An e-commerce case study on unlocking Meta’s product-level ad data

by Amy Stamper

6 min read

What’s new in Paid Media: February 2026 industry updates

by Akshaya Korada + Anoush Mbuti

3 min read

The future of Marketing Mix Modeling is Bayesian: Here’s why

by Nicholas Fruin

7 min read

How SEO strategies can leverage ChatGPT in 2026

by Charlie Norledge + Team Impression

1 min read

Impression shortlisted 4 times at the 2026 Global Agency Awards

by Matthew Ahern

6 min read

February Google Algorithm and search industry updates

by Rhianna Greensmith + Milly Green

17 min read

Guide to Bing Webmaster Tools for 2026

by Jonathan Theuring

25 min read

Digital marketing glossary – key terms for 2026

by Team Impression

5 min read

What’s new in Paid Media: January 2026 industry updates

by Joe Turnbull + Harry Clements

4 min read

Looker Studio for Marketers: The latest updates

by Zoe Le

5 min read

Prime Yourself – Amazon Prime Day 2026

by Claire Henley + Dave Alexander

6 min read

January 2026 Google algorithm and search industry updates

by Rhianna Greensmith + Claire Le

5 min read

Diminishing returns & Saturation curves: Is your ad spend working for you or against you?

by Nicholas Fruin

5 min read

The hidden cost of best practice in performance marketing

by Liam Wade

Drop us an email

hello@impressiondigital.com

For new business enquiries, use our Get in Touch form to submit your brief and receive the quickest response.

Nottingham

Fothergill House, 16 King St, Nottingham, NG1 2AS, UK

London

Runway East Borough Market, 20 St Thomas Street, London, SE1 9RS, UK

Manchester

Colony, 1 Silk St, Ancoats, Manchester M4 6LZ

New York

160 Varick Street, New York, New York, 10013, USA
Google rating 10 stars out of 5 stars 64 reviews
DRUM

8.6

Drum Rating 8.6

Copyright © Impression Digital Limited, 2026. Any illegal reproduction of this content will result in immediate legal action.
Impression Digital® and Impression® are registered trademarks.
Impression Digital Limited Registered in England and Wales No. 08284662. VAT No. GB186363774.
Impression Digital Inc. Registered in Delaware No. 3619616