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Blog

Tips, advice, guides, opinions and updates from award winning digital agency Impression.

1 min read

Impression wins Specsavers contract

by Polly Astill

2 min read

Key questions to consider when implementing marketing mix modelling

by Jake Piekarski

1 min read

Impression shortlisted for 6 European Search Awards for 2024

by Matthew Ahern

6 min read

Impression Picks – Digital marketing roundup for March 2024

by Charlie Norledge + Gina Wright + Laura Arens

1 min read

MOTORS appoints Impression to drive digital growth

by Polly Astill

7 min read

Unlock business growth by adopting Customer Value Optimisation

by Michael Weir + Aaron Dicks

1 min read

Impression shortlisted 3 times at UK Company Culture Awards 2024

by Matthew Ahern

6 min read

Modern Measurement Series #1 – The current media effectiveness landscape

by Claire Elsworth + Sam Cooper

3 min read

Bayesian Statistics in Media Mix Modelling: A real-world analogy

by Jake Piekarski

6 min read

The future of marketing technology is (and let’s face it, always has been) server-side

by Aaron Dicks

4 min read

How to overcome diminishing returns with ad & keyword testing in Paid Search

by Gina Wright

6 min read

Improving paid search performance with micro-conversions

by Laura Carr + Michael Weir

7 min read

February 2024 Google algorithm and search industry updates

by Suzannah Page + Emma Robinson

8 min read

New spaces to drive awareness for DTC brands and retailers

by Harriet Howarth

6 min read

Managing affiliate partnerships through your Digital PR strategy

by Damian Summers

11 min read

What’s new in Paid Media: February 2024 industry updates

by Jacob Shaw + Team Impression

4 min read

Boosting Paid Media efficiency through UX Design

by Yussuf Aamer

3 min read

How to use data to empower Digital PR strategies

by Damian Summers

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