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Blog

Tips, advice, guides, opinions and updates from award winning digital agency Impression.

30 min read

Email Marketing: The Definitive Guide

by Michael Weir + Aaron Dicks

2 min read

Impression wins 2 awards at The European Paid Media Awards 2024

by Matthew Ahern

1 min read

Impression Shortlisted 2 times at The Drum Awards 2024

by Matthew Ahern

29 min read

Site Architecture for SEO

by Jonathan Theuring + Aaron Dicks

1 min read

Impression wins 2 awards at The 2024 Global Search Awards

by Matthew Ahern

1 min read

Impression shortlisted 7 times at The 2024 Prolific North Marketing Awards 

by Matthew Ahern

10 min read

August 2024 Google algorithm and search industry updates

by Jonathan Theuring

10 min read

Creative Testing and Experimentation – Tailored Ads, UGC, and stakeholder buy-in [Video]

by Michael Weir

6 min read

Customer Data Platforms Explained: A guide for marketers

by Aaron Dicks

1 min read

Google nominates Impression for an Agency Excellence Award

by Matthew Ahern

7 min read

Optimising website performance with a total testing approach to digital experience and SEO [Video]

by Michael Weir

24 min read

Website heat maps: Definition, examples and analysis

by Michael Weir

11 min read

Navigating changes in customer behaviour and improving user experience [Video]

by Michael Weir

8 min read

July 2024 Google algorithm and search industry updates

by Jonathan Theuring

10 min read

Website Replatforming – Site migrations, redesigns and new domains [Video]

by Michael Weir

3 min read

Customer Data Platforms – Getting the most out of your customer data [Video]

by Michael Weir

10 min read

A deep dive into Google Big Query ML for data-driven marketers

by Harry Brace

3 min read

Customer Value Optimisation – Maximising lifetime value and return [Video]

by Michael Weir

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