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Blog

Tips, advice, guides, opinions and updates from award winning digital agency Impression.

5 min read

What is synthetic data? A definition for digital marketers

by Aaron Dicks + Jake Piekarski

7 min read

December 2023 Google algorithm and search industry updates

by Suzannah Page + Emma Robinson

7 min read

Impression’s Impact in 2023

by Zoë Ogden

3 min read

Improve conversion accuracy with Enhanced Conversions

by Harry Brace

5 min read

What’s new in PPC: December 2023 industry updates

by Oliver Dykes + Team Impression

10 min read

November 2023 Google algorithm and search industry updates

by Emma Robinson + Suzannah Page + Team Impression

6 min read

Impression Picks – Digital marketing roundup for December 2023

by Charlie Norledge + Laura Carr

2 min read

Use Google Consent Mode or lose advertising features

by Harry Brace

2 min read

Impression wins 3 awards at the UK Search Awards 2023

by Matthew Ahern

1 min read

Impression wins 2 awards at The Drum Awards for Search 2023

by Matthew Ahern

2 min read

Google Consent Mode: Balancing data-driven insights and user privacy

by Harry Brace

7 min read

Leveraging incrementality testing to optimise Media Mix Modelling

by Jake Piekarski

11 min read

October 2023 Google algorithm and search industry updates

by Suzannah Page + Emma Robinson

3 min read

Leveraging reverse ETL in digital advertising platforms

by Aaron Dicks

13 min read

Landing page design: Examples & insights from psychology

by Isabel Nunez-Lopez

10 min read

Understanding Google’s Core Web Vitals metric INP and how to measure it

by Chris Rogers

7 min read

Impression Picks – Digital marketing roundup for November 2023

by Yussuf Aamer + Zoe Le + Ben Ross

8 min read

Enhancing media planning with incrementality testing

by Jake Piekarski

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