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Blog

Tips, advice, guides, opinions and updates from award winning digital agency Impression.

Data Engineering
11.12.2024

21 min read

Propensity Modelling: Definition, types and use cases

by Aaron Dicks

Spotlight On
06.12.2024

1 min read

Spotlight On – Rosie Vacciana-Browne, Digital PR Executive at Impression

by Zoë Ogden

Digital Marketing
02.12.2024

17 min read

GDPR & Marketing: The Definitive Guide to General Data Protection Regulations in 2025

by Aaron Dicks

Measurement
25.08.2026

4 min read

Using Share of Search to measure Brand Demand

by Zoe Le

Spotlight On
27.11.2024

1 min read

Spotlight On – Laura Arens, Senior Digital Strategist at Impression

by Zoë Ogden

Our News
25.11.2024

1 min read

Impression shortlisted 6 times at The Northern Digital Awards

by Matthew Ahern

Spotlight On
21.11.2024

1 min read

Spotlight On – Craig Bates, Client Success Lead at Impression

by Zoë Ogden

Spotlight On
21.11.2024

1 min read

Spotlight On – Katie Barnard, Technical Development and Impact Specialist at Impression

by Zoë Ogden

Black Friday
13.02.2025

10 min read

How to optimise your product pages for Black Friday

by Charlie Norledge

Black Friday
14.11.2024

5 min read

4 Digital PR tips for Black Friday

by Petar Jovetic

Our News
14.11.2024

1 min read

Impression wins Gold and Bronze awards at The Drum Awards 2024

by Matthew Ahern

Black Friday
14.11.2024

7 min read

SEO tips for Black Friday and the holiday season

by Charlie Norledge

Black Friday
14.04.2026

9 min read

Planning for the peak selling season

by Jacob Shaw + Mike Wickham

Google Algorithm Updates
13.11.2024

9 min read

October 2024 Google algorithm and search industry updates

by Charlie Cheyette

Black Friday
14.11.2024

4 min read

Create urgency this Black Friday with dynamic countdown ads

by Mike Wickham

SEO
07.11.2024

16 min read

Hreflang Tags: What Are They and How Do You Implement Them?

by Charlie Cheyette

Our News
01.11.2024

1 min read

Impression wins Performance Marketing Agency of the Year at The Prolific North Awards 2024

by Matthew Ahern

Data Engineering
24.02.2025

29 min read

Marketing Automation: Definition, Tools and Strategies

by Aaron Dicks

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