Let's chat

+44 1158 242 212

Call us
Get in touch with our team
  1. Home
  2. Blog

Blog

SEO

Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.

Find out more about our SEO services, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our SEO case studies too?

24 min read

SEO & PPC: The differences & how they work together

by Rebecca Edwards

8 min read

March 2024 Google Algorithm and Search Industry Updates

by Jonathan Theuring

1 min read

MOTORS appoints Impression to drive digital growth

by Matthew Ahern

6 min read

The future of marketing technology is (and let’s face it, always has been) server-side

by Aaron Dicks

7 min read

February 2024 Google algorithm and search industry updates

by Charlie Cheyette

7 min read

January 2024 Google algorithm and search industry updates

by Jonathan Theuring

2 min read

Meta tags in SEO: What they are and how to use them

by Charlie Cheyette

16 min read

How to measure and improve page speed

by Luke Davis

1 min read

AvailableCar appoints Impression as its organic search partner

by Matthew Ahern

7 min read

December 2023 Google algorithm and search industry updates

by Charlie Cheyette

10 min read

November 2023 Google algorithm and search industry updates

by Jonathan Theuring

11 min read

October 2023 Google algorithm and search industry updates

by Charlie Cheyette

10 min read

Understanding Google’s Core Web Vitals metric INP and how to measure it

by Chris Rogers

18 min read

The purpose of blogs: Showcasing value in Google Analytics 4

by Jonathan Theuring

40 min read

Google’s E-E-A-T: The Complete Guide

by Luca Hargrave

9 min read

How to calculate Organic Search CPA: Formulas & Examples

by Nathan Dale

1 min read

Impression shortlisted four times at The Drum Awards

by Matthew Ahern

1 min read

Impression shortlisted for 8 UK Search Awards

by Matthew Ahern

Drop us an email

hello@impressiondigital.com

For new business enquiries, use our Get in Touch form to submit your brief and receive the quickest response.

Nottingham

Fothergill House, 16 King St, Nottingham, NG1 2AS, UK

London

Runway East Borough Market, 20 St Thomas Street, London, SE1 9RS, UK

Manchester

Colony, 1 Silk St, Ancoats, Manchester M4 6LZ

New York

160 Varick Street, New York, New York, 10013, USA
Google rating 10 stars out of 5 stars 64 reviews
DRUM

8.6

Drum Rating 8.6

Copyright © Impression Digital Limited, 2026. Any illegal reproduction of this content will result in immediate legal action.
Impression Digital® and Impression® are registered trademarks.
Impression Digital Limited Registered in England and Wales No. 08284662. VAT No. GB186363774.
Impression Digital Inc. Registered in Delaware No. 3619616