Voice Search Opportunity
The key difference between voice and visual search media is in the delivery of organic search results.
Voice results are much narrower than their visual counterparts, with searchers often only given one result. SEO strategies concerned solely with mobile and desktop search have a number of ways to gain visibility: regular rankings, answer boxes, People Also Ask results, knowledge panels, map packs, image results and more.
Success in voice, on the other hand, can only be achieved consistently by securing your website’s place as the sole authoritative source of information for your focus topics. When someone asks a question to their Google Assistant, Apple Siri or Amazon Alexa device, they will often only listen to the first answer given. On a related note, the primary goal of voice search cannot be to drive more website traffic immediately, but instead to improve the perception of your brand as a leading provider of information in your sector.