We supported Queensmith’s internal teams to ensure SEO best practices were considered at every stage of the migration. A thorough checklist and bespoke set of guidelines were created for Queensmith to follow.
Once we were confident that the site migration was a success and organic performance had been maintained, we next looked at how we could improve it.
After confirming a group of defined topics and keyword targets, our SEO and PR teams aligned to create an integrated, full-funnel organic content strategy:
- Optimised existing content which had traffic-driving potential to help build awareness
- Created newsworthy content using Queensmith’s internal data that could be outreached from several different angles to build authority to key category pages
- Provided reactive comments to trending terms to position Queensmith as an expert in its field and to improve the visibility of the priority keyword set
- Expanded site architecture by creating new pages that would serve an in-market audience