We run training at the UK’s biggest SEO conference twice a year, constantly train our own team, and create bespoke training plans based on your business’ individual needs.
Our training will focus on the aspects of SEO that will make the biggest impact on your day-to-day operations. For example, we can train your content team in the fundamentals of creating optimised copy, or we can train SEO managers in the particulars of technical SEO. Our training service is best paired with a larger project so that we can support your day-to-day as well as in one-off sessions.
The need for training in SEO never completely goes away. Our team is always following the latest news from Google and other giants of the search industry and always putting innovative new techniques into practice. By receiving training from us, you will enjoy the very latest insights to make sure that your team’s SEO knowledge is completely up to date.
As SEO agency experts with decades of combined experience, the team at Impression regularly provides SEO training. This training is available to our existing clients and to new customers, whether you’re seeking an ongoing relationship or simply want a one-off training session.
What training could look like: The SEO experimentation framework
Most SEO training teaches you to follow Google's guidelines without question. We can train your team to ask the right questions.
Working with our training team, you and your colleague can learn how to move away from theoretical "best practices" and adopt a data-led testing methodology:
- Hypothesis Formation: Define clear, measurable variables based on search intent and technical changes.
- Test Setup & Controls: Isolate page groups and control sets to measure true incremental impact without site-wide risk.
- Data Analysis & Rollout: Analyse organic traffic shifts, validate results, and double down only on tactics that generate proven revenue gains.
What training could look like: Mastering AI/LLM discoverability and GEO
Most SEO training teaches you how to rank in static search indexes. We can train your team to build visibility across dynamic AI engines and LLMs.
In this module, your team will learn how to optimise for conversational search and non-deterministic AI models:
- LLM Mechanics & RAG: Understand how AI models retrieve, rank, and cite web sources using Retrieval-Augmented Generation.
- Query Fan-Outs: Master semantic depth by mapping content to the sub-queries LLMs generate during search synthesis.
- Prompt Tracking: Move from static keywords to tracking share of voice, brand citations, and multi-turn prompt performance.
