App store optimisation can grow sources of revenue for businesses who have apps or businesses whose key service offering is apps – just like SEO does for websites in search engines.
App store optimisation works similarly to the principles of search engine optimisation; the more visible you are in SERPs for vital keywords and terms, the greater the amount of traffic your website will receive.
This is similar for app store SEO, but instead you will be ranking in app stores such as the iOS app store, Google Play store and others including, Huawei App Gallery, Samsung Galaxy Apps and the Amazon Appstore. If your target audience cannot find your app for keywords you want to rank for, you won’t be getting any clicks or downloads. Visibility in the app store and downloads are intrinsically linked. By optimising your app store listing, you ensure high-quality, relevant users see, click, and download your app.