
App store optimisation services we offer
Within app SEO, multiple factors can help improve your rankings within app stores:
Technical app
Each app store comes with its own technical challenges, not only with uploading your app to a store, but when improving the visibility of your app once published. Technical app store optimisation ensures that your app is indexed appropriately by the app store you are publishing to, such as Google Play or iOS, as well as making sure your app is displayed accordingly and ranking outside of the app store also, such as in Google search.
On-page
On-page app SEO focuses on all of the visual and copy elements found on your app store listing and then optimising them. However, it’s not just about ensuring that your app is being ranked for relevant keywords; it’s also about creating an app page experience which is desirable for the user. Ensuring that you have a high-quality experience that’s optimised will not only increase visibility and clicks, uninstall rates can be reduced too.
Off-page app
App store SEO extends beyond the limitations of the app store your app is being published on. Similarly to a website, backlinks, brand awareness and, ultimately, the quality of your app matter. This is not only to gain visibility in store search and SERP results, but also to help you become a market leader and trusted voice in your field. The goal of off-page app SEO is to either drive traffic to the app within the app store itself or to your website.